Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
00071
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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/VO EXHIBITORS ^t-CT/O/v TWO H E RALD WORLD New York Stampedes To HELL HARBOR 7 and for One Hour and Thirty Minutes sit enthralled and completely captured by this thrilling, masterpiece of romantic story telling. 3 STARS “It boasts thrill, sparkle and adventure. A welcome contribution. Is worthy of your attention. N. Y. News HENRY KING made it. GOOD ENTERTAINMENT JEAN HERSHOLT RARE ENTERTAINMENT ;;±: “A highly melodramatic tale. Capable cast, well acted. Unusually beautiful.” N. Y. Journal the real villain. LUPE VELEZ “This Lupe, the most beautiful ever seen upon the screen” Eve. World Pres, by Inspiration Pictures GOOD MOVIE “The type of story that has made many real movie. And it’s still good.” N. Y. Mirror JOHN HOLLAND the handsome hero. FA. AL ST. JOHN provides the entertainment. UNITED ARTISTS — they Satisfy and How! A_Qulck Reference Picture Chart WORTH SEEING “The story moves at rapid pace. Lupe is charming and entet'taining throughout.” N. Y. Graphic “Will pry many pieces of eight from a host of cash customers. Yarn clean and refreshing.” N. Y. American GORGEOUS “Not in a long time have motion pictures produced anything so easy to look at.” Telegram