Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
00098
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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8 EXHIBITORS HERALD -WO RED April 12, 1930 Section Tw o of this number of the Exhibitors Her aidWorld is the Spring Buyer’s Number of Better Theatres The entire section is chock full of interesting and valuable information for the entire industry in general and for every theatre owner in particular. Special attention is directed to the following articles: “ Designing the Theatre Exterior ’ by Robert Boiler. Special sketches besides text by this eminent architect, discussing the main considerations in the design of the attractive motion picture theatre exterior. “Television Today ” by Douglas Fox. A comprehensive report of what the scientists are doing to create this new form of amusement and education. Special Departments Include The Equipment Index : Catalog of articles of theatre equipment, their manufacturers and distributors. Who’s Who: Directory of Leading Theatre Equipment Manufacturers and Dealers and Their Executives. Theatre Supply Dealers: Directory of the theatre equipment dealers operating over a restricted area (for United States and Canada.) Theatre Architects: Directory of leading designers of motion picture theatres and representative theatres they have designed.