Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
00099
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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RC A Photophon To introduce the curved gate Insuring smooth reproduction, eliminating scratches, gear and sprocket tooth flutter and stoppage due to buckling of film. To adopt change-over switch For instantaneous changing fro one projector to another. To employ Caesium photo-electric cell Insuring long life and dependability, quiet in operation and requiring no photoelectric cell amplifier mounted on projector. To utilize dynamic cone loud speaker, with directional baffles. Establishing unsurpassed fidelity of sound reproduction and insuring effective sound distribution to all parts of the theatre. Also eliminating stage batteries for loud speaker field excitation. To offer motor generator operation for small theatres Eliminating all storage batteries and battery charging equipment. To abandon variable speed control Thereby decreasing cost, simplifying operation and insuring projection at proper speed. • To utilize standard Radiotron tubes A tube superior to all at a low cost. to make it possible for the small theatre owner to install the finest sound equipment at a price he can afford to pay