Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

April 12, 1930 EXHIBITORS HERALD-WORLD 63 w THE SHORT FEATURE Paramount Sound News First With Byrd’s Return from Pole First pictures of the return to civilization of Rear Admiral Richard E. Byrd and his men from the Antarctic wastes are now being shown by Paramount Sound News in a special and exclusive part of the newsreel, after a dash north that called in the services of steamer, speedboat, airplane and seaplane. NEWSPICTURES KINOGRAMS NO. 5593. — Fireworks plant at Devon, Pa., explosion takes heavy human toll — Racing cars make good time on sand at Dayton Beach, Fla. — Accident mars the German motorcycle contest for title — Hawks begins trip across America in a glider. MGM INTERNATIONAL NEWSREEL NO. 67.— Alpine cableway boon to winter sports — -Army airmen “strafe” motor truck train in low-flying attack— Primo De Rivera is carried to rest in solemn pomp — Huge moving fountain graces New York harbor as fireboat tests power. UNIVERSAL NEWSPAPER NEWSREEL NO. 27. —Gar Wood tries for speedboat records in exciting regetta at Biscayne Bay, Fla. — Huge crowd hail president Masaryk on 80th birthday at Prague — School for nurses. Rockefeller gift, opened by Prince. HEARST METROTONE NEWS NO. 254.— President Hoover enrolls in Census — Barrel-looping at Dayton Beach, Fla. — Spring brings out birds of Paris — Aimee McPherson says goodbye — College athletes open track season — Wise men of East in the making. PARAMOUNT NEWS NO. 71.— Fatherland votes wet — Ultra canines meet — -Czechs hail president — Arms and the Woman — Max Schmeling, Germany’s Jack Dempsey, goes to farm to do training — China plays the ponies — Spring straws crop out. Sport Goods Dealer Asks to Tie Up on “Match Play 99 Short Educational’s exploitation arrangements for Mack Sennett’s “Match Play’’ are winning attention from merchants as well as exhibitors. An example of the former lies in the initiative taken by Joseph C. Cornish, sport goods merchant in Tacoma, who had read of the tieup in the Sporting Goods Dealer, trade journal, and then wrote Educational’s home office that he expects “to work with the local theatre when the film gets to Tacoma.” The Scanlon Rug, a putting rug, is in a tieup with two large first-runs, the Newman in Kansas City using this as well as a hookup with the Kansas City Golf School, the arrangements including a golf display on the mezzanine with men and women pros to display shots. Sports editors of two papers will cooperate. Publix’s Des Moines theatre is using the Scanlon Rug tieup for a putting contest. Ten More Dailies Join Universal in Backing Newsreel With ten more newspapers allied with Universal in putting over the newsreel starring Graham McNamee as the Talking Reporter, there now are 61 newspapers throughout the country sponsoring the reel. The latest . to join are the New Orleans Times-Picayime, Arkansas Gazette (Little Rock), Raleigh News and Observer, Tampa (Fla.), Tribune, Miami (Fla.), Daily News, Durham Herald and Durham Sun (N. C.), Chattanooga News, Knoxville (Tenn.) Journal, and Asheville (N. C.) Citizen. The pictures of the arrival in New Zealand were shown first in New York last Thursday after a record job of developing and printing, in the laboratories of Paramount Sound News. One day after the arrival of the party in Dunedin, New Zealand, Williard Van Der Veer and Joseph T. Rucker, Paramount Sound News men with the expedition, dashed aboard a steamer which took them to the Pacific side of the Panama Canal. Then by seaplane, the motion picture film was rushed to the Atlantic side of the canal at Colon. Here Lee Schoenhair was waiting in another plane, ready to hop off in a 3,000-mile dash to the United States. The airman came through in near record time, landing at the Newark airport at 3 o’clock Wednesday afternoon. Into the laboratory went the negative and, with a special crew working all night, the finished prints were being shipped shortly after dawn the next morning. The films show the reception given Byrd and his men; the arrival of the City of New York; the? welcome and congratulations extended by high dignitaries and other intimate scenes of the celebration, one that has never been rivaled in the history of New Zealand. Two Broadway Houses Play Fable Cartoon at One Time Playing two Broadway theatres this week is the honor won by “Good Old School Days,” Pathe Aesop Sound Fable, which opened at the Globe March 28 and this week at the Loew’s State as well. It also is booked for 158 playdates on the Loew circuit in New York and Brooklyn. Brock to Produce Series of Shorts In East for RKO A series of short features, titled “Headliners,” is to be made for Radio Pictures under the supervision of Louis Brock, associate producer, at the RCA Gramercy studios in New York. They will feature musical comedy stars under the direction of Mark Sandrich and Montie Brice. Radio Pictures’ shorts on the West Coast will be made with screen stars as heretofore. Columbia Shorts Get 1 79 Bookings In Loew Theatres Columbia’s short product is being booked solid into more and more circuits. “Spook Easy” a Krazy Kat Kartoon, has won a 179day booking into the Loew Metropolitan houses. And on the West Coast four short features and two long played San Francisco first-runs in one week. Here is the Van Beuren Sportlight sound truck in action in making the Grantland Rice reel for release by Pathe. Ernest Corts is getting the shots.