Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000162
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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70 EXHIBITORS HERALD-WORLD April 12, 1930 w WHAT THE PICTURE DID FOR ME V erdicts on Films in Language of Exhibitor Copyright, 1930 Columbia THE MELODY MAN (AT): Special cast— March 1920. The first weak picture we have received from Columbia. The story is impossible, and rather long drawn out. Did not please more than thirty per cent here. However, the disc recording is perfect. Clear as a bell. First reel in technicolor very dark. Seven reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. THE MELODY MAN (AT): Special cast— March 9-10-11. Excellent entertainment. Just the picture for Sunday showing. If you have this bought be sure and step on it. It will please. Recording excellent. I have played two of Columbia talking pictures and I must say they both were okay. Their recording can’t be beat. Best success to Columbia. Seven reels. — P. G. Held, Strand theatre, Griswold, la. — General patronage. BROADWAY HOOFER (AT) : Special cast— March 2021-22. Very good musical comedy. Jack Egan and Saxon good at singing and dancing. He is getting to be very popular here. Louise Fazenda helped out on the comedy part in role of mother. Recording perfect as are all Columbias. — J. B. Carter, Orpheum theatre, Grenora, N. D. — Small town patronage. LIGHT FINGERS (AT): Special cast — March 14-15. A fair mystery picture. Title full of patches. Recording average. — William Bosse, Jr., LaSirena theatre, Providence, R. I. — General patronage. SONG OF LOVE (AT) : Belle Baker — Ranks with the best of the back stage pictures. They are being a little overdone, but Miss Baker and the boy carried this one over in fine style. What few saw it, liked it very much. Belle Baker has a nice singing voice and that goes for the talking, too. She registers perfectly and she is a real actress. She made a very favorable impression on this. The first time we have had her in anything. She should go a long way in the mature roles of mother, her work got a lot of favorable comment. — Columbia theatre, Columbia City, Ind. — General patronage. FLYING MARINE (TME) : Ben Lyon— March 2122. A part talking sound picture. Just fair. — William Bosse, Jr., LaSirena theatre. Providence. R. I. — General patronage. First National SALLY (AT) : Marilyn Miller — March 10-11-12. Without any exception the most wonderful production we have played since the advent of talking pictures. This picture will please as near 100 per cent as any picture I have seen. It is a stupendous production with gorgeous color, fine acting, screaming comedy and the only real dancing the screen has seen. If you don’t make money with this picture it is your own fault. Recording on disc unusually good. Twelve reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. CALIFORNIA MAIL: Ken Maynard — A lot of Western hokum, but done with lots of dash and spirit. Better than ordinary. Six reels.— J. C. MacKenzie, Princess theatre, Seaforth, Ont., Canada. — Small town patronage. LILIES OF THE FIELD (AT) : Corinne Griffith — February 5-6. An insult to a clean minded audience. The old “Lilies of the Field,” made in silent about six years ago was good. Corinne Griffith, as the wife, in the old picture, was very good. Why did she let them make a common drunk of her. Recording very poor. Six reels. — R. D. Carter, Fairfax theatre, Kilmarnock, Va. — General patronage. HOT STUFF: Alice White — March 17-18. Average college story. Seven reels. — William Bosse, Jr., LaSirena theatre, Providence, R. I. — General patronage. IN THE NEXT ROOM (AT): Jack Mulhall— February 27-28. Very weak picture. Similar to “House of Horrors.” Did not please our patrons. Recording on disc very good. Seven reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. IN THE NEXT ROOM (AT): Jack Mulhall— March 17-18-19. Just terrible. There is not an interesting part in the whole picture. No matter what you replace it with you can’t go wrong. There is nothing worse made. Recording on disc rotten. Lay off this one. Seven reels. — M. Spector, Elite theatre. Kamsack, Sask., Canada. — Small town patronage. Key to Sound Symbols AT^— All-Talking TME^— 1 Talking, Musical Score, Effects MC Musical Comedy O-^Operetta ME — Musical Score, Effects (only) DEFINITIONS: AT, a picture in which all speaking to be observed in the essential action is recorded, the designation including any musical score which the picture may have. TME, a part-talking picture, the designation including the musical score necessary in such types and any sound effects. MC, a picture corresponding to the type of stage production called “musical comedies,” being extravaganzas or revues featuring musical acts and dancing and with all sound essential to the action, including dialog, recorded.——O, a picture corresponding to the light operas of the sthige called “operettas.”— ME, a picture which has a musical score, may have sound effects, but which has no dialog. NOTE: When no symbols appear directly after the title, the picture was run in silent form. LOOSE ANKLES (AT) : Loretta Young— A very pleasing program offering that kept our patrons laughing most of the time. Loretta Young has certainly made the grade fast, and is about ready for stardom. Come on, Loretta, we’re pulling hard for you. When you come to town, everybody is happy. Recording on disc very good. Seven reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. Fox THE LONE STAR RANGER (AT) : George O’Brien — March 7-8. One sweet box office attraction. The kind of picture that brings them and they like it. Will'do plenty business. Disc recording okay. — R. A. Wilson, New theatre, DeWitt, Ark. — General patronage. THE LONE STAR RANGER (AT) : George O’Brien — Can easily be classed as big from every standpoint. Made plenty of money on this and it pleased large audiences 100 per cent. Wonderful scenery, good acting, excellent story and draws like a mustard plaster. What more do you want? Seven reels. — J. D. Warnock, Luna theatre. Battle Creek, la. — Small town patronage. THE LONE STAR RANGER (AT) : George O’Brien — Everybody likes it who ever read a Zane Grey story. Recording and photography perfect on di6c. — Frank R. Adams, The Playhouse theatre, Whitehall, Mich. — General patronage. THE LONE STAR RANGER (AT) : George O’Brien — March 14-15. A very good Western that J. C. Jenkins — His Colyum The page of Jaysee Jenkins ’ comments on and of exhibitors he has met, together with his sundry and several, but always interesting, observations on other topics, is found on page 55 of this issue. Jaysee — Page 55 pleased the week-end crowd. Should go over good with the Western crowd. Some wonderful photography. Recording on disc good. Seven reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. THEY HAD TO SEE PARIS (AT): Will Rogers — February 10-11. Extra good. A picture that should please any audience. If the second night is a proof of a picture, then this one is all right. Recording on disc good. Business good. Seven reels. — R. D. Carter, Fairfax theatre, Kilmarnock, Va. — General patronage. THEY HAD TO SEE PARIS (AT): Will Rogers A box office natural. Rogers is there and over. Supporting cast exceptionally good. Patrons are asking for another Rogers and they are going to get it. How does that strike you. Will ? Nine reels. — J. D. Warnock, Luna theatre. Battle Creek, la. — Small town patronage. ROMANCE OF THE RIO GRANDE (AT) : Special cast — The best talking Western we have ever played. “The Vaquero” song in it is better than the “Song of the Rangers,” in “Rio Rita” or the “Riff Song,” in “The Desert Song.” Disc recording flawless. — Frank R. Adams, The Playhouse theatre, Whitehall, Mich. — General patronage. THE RIVER: Special cast — Not much to this one. Did not please here. Eight reels. — Parkside theatre, Clinton, la. — General patronage. THE RIVER (TME): Charles Farrell— March 25-26. People were not all talking. This isn’t even a good silent picture. Eight reels. — Dave Helbig, Woodlawn theatre, Cheviot, O. — Small town patronage. FROZEN JUSTICE: Lenore Ulric— March 23. Just a fair program offering and not a very good choice for my Sunday crowd. Nobody here ever heard of Lenore Ulric, so the draw was very light and business was off. Dandy print, but photography rather dim. Seven reels. — O. B. Wolfe, Screenland theatre, Nevada, O. — Small town patronage. FROZEN JUSTICE (AT): Lenore Ulric— March 20-21-22. A real interesting story and very good picture. Rough in spots but pleased 100 per cent. Beautiful scenes through it. Recording on disc good. All Fox pictures please our patrons so far. Don’t miss this one. Nine reels. — M. Spector, Elite theatre, Kamsack, Sask., Canada. — Small town patronage. FROZEN JUSTICE (AT): Lenore Ulric— March 21. Our patrons were divided on this one. Some said extra good, others said rotten. Personally I thought it a fair program offering, with an unusual twist. Has some thrilling moments, and a darb of a dance hy Tom Patricola as the drunk. Recording on disc fine. Nine reels. — E. F. Ingram, Ingram’s theatre, Ashland. Ala. — Small town patronage. GIRL FROM HAVANA (AT) : Special cast— March 22-23-24-25. Just a little program picture, but it sure packs a kick. The detective story has many thrills and some beautiful Havana scenery pleases my patrons. — S. B. Kennedy, Central theatre, Selkirk, Man., Canada.— General patronage. GIRL FROM HAVANA: Special cast — Average program offering. Six reels. — Parkside theatre. Clinton, la. — General patronage. MOTHER KNOWS BEST: Louise Dresser — March 8. A nice picture. All enjoyed it. Don’t pass it up. — F. E. Sabin, Majestic theatre. Eureka, Mont. — Small town patronage. LOVE, LIVE AND LAUGH (AT) : George Jessel — Not so hot. Slow. Jessel is no Jolson. Recording okay.— Frank R. Adams, The Playhouse theatre, Whitehall, Mich. — General patronage. LUCKY STAR (TME): Gaynor-Farrell — February 6-7-8. While only three reels talked, our people liked this very well. They want them all talking or pure silent. A simple story well told, by a very popular team. Recording on disc, fair to good. Nine reels. — R. D. Carter, Fairfax theatre, Kilmarnock, Va. — General patronage. SALUTE (AT) : George O’Brien — March 15-16-17-18. Light frothy college story, with the usual football game made more interesting by the addition of sound. O’Brien has a marvelous voice, but how Miss Chandler’s hysterical voice gets by is a mystery to me. — S. B. Kennedy. Central theatre, Selkirk, Man.,. Canada. — General patronage. SEVEN FACES (AT) : Paul Muni— March 14-15. Not much to it. Ordinary program. Pleased a few. Some walkouts. Disc recording good. — R. A. WilsonNew theatre, DeWitt, Ark. — General patronage.