Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000164
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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72 April 12, 1930 EXHIBITORS HERALD-WORLD EASY GOING GORDON: Richard Holt— March 16. A fast moving action picture. Six reels. — William Bosse, Jr., LaSirena theatre. Providence, R. I. — General patronage. RKO SEVEN KEYS TO BALDPATE (AT) : Richard Dix — This can easily be classed among the extra good ones, to be played on your best days. Dix good looking and a finished actor with excellent voice. Mighty good direction and sound-on-film recording is outstanding. Eight reels. — J. D. Warnock, Luna theatre, Battle Creek, la. — Small town patronage. RIO RITA (MC) : Bebe Daniels — It would be impossible to say in words what this wonderful offering means to the screen. It is possibly the biggest entertainment ever conceived on stage or screen. And you can say what you may there is not a stage attraction that compares with it. Disc recording is not up to standard of those productions that are being released now. However, do not let this little thing worry you because it is so big, everything that was wrong is right. Fifteen reels. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. RIO RITA (MC) : Bebe Daniels — From every standpoint one of the greatest pictures ever made. Draws, pleases and is wonderful. Fifteen reels. — J. D. Warnock, Luna theatre. Battle Creek, la. — Small town patronage. TANNED LEGS (AT) : Special cast— March 1920-21. Snappy musical story that pleased the cash customers. Ann Pennington sings, dances and that ought to be enough. All of the cast have good voices. — S. B. Kennedy, Central theatre, Selkirk, Man., Canada. — General patronage. THE DELIGHTFUL ROGUE (AT) : Rod La Rocque ■ — March 12-13-14. I have yet to hear better recording than on this film. The picture itself is rather unusual in theme. Rod La Rocque, as Lastro the pirate. has a great voice and dominates the film. Miss LeRoy is also a real clever actress. Fair business. — S. B. Kennedy, Central theatre, Selkirk, Man., Canada.— General patronage. SYNCOPATION (AT) : Special cast— March 17-18 19. A dandy musical show, with several songs put over nicely. Music can’t be beat. Morton Downey and girl friend put in many a laugh. You can’t go far wrong on this one. — J. B. Carter, Orpheum theatre, Grenora, N. D. — Small town patronage. Tiffany THE PARTY GIRL (AT) : Douglas Fairbanks, Jr. — One of the best pictures we ever ran. Capacity business. — H. W. Peery, Egyptian theatre, Ogden, Utah. — General patronage. PEACOCK ALLEY (AT) : Mae Murray— The worst sound picture I have presented to date. Recording poor. Story impossible, and the star hasn’t a single redeeming quality. A leading lady is supposed to have at least fair appearance and a certain amount of personality. Now just why do producers allow such things as “Peacock Alley” to escape from the studios? Seven reels. — J. D. Warnock, Luna theatre. Battle Creek, la. — Small town patronage. THE LOST ZEPPELIN (AT) : Conway Tearle— This one seemed to please everybody. Quite different than the average, with plenty of punch. Sound-onfilm recording excellent. Wonderful storm scene on board Zeppelin in clouds. Most realistic lightning and thunder effects. Polar scenes excellent. Eight reels. — J. D. Warnock, Luna theatre. Battle Creek, la. — Small town patronage. TIFFANY TALKING FEATURES: We have played all of Tiffany Features to date and can recommend them to any theatre. Good stories well made. Good recording. — Dave Helbig, Woodlawn theatre, Cheviot, O. — Small town patronage. PAINTED FACES (AT) : Special cast — A good one that pleased everybody. Very heavy drama with plenty of comedy relief. Recording sound-on-film, excellent. Eight reels. — J. D. Warnock, Luna theatre, Battle Creek, la. — Small town patronage. WOMAN TO WOMAN (AT): Betty Compson — Dandy picture that sure did bring them in. Tiffany getting better with every picture. — H. W. Peery, Egyptian theatre, Ogden, Utah. — General patronage. United Artists EVANGELINE (ME) : Dolores Del Rio — If you have one of the cheaper types of sound equipment my advice to you is to leave the above named picture alone. It lost money for me. United Artiste pictures have been unprofitable for me the last year. — S. H. Rich, Rich theatre, Montpelier, Ida. — General patronage. THE RESCUE (ME) : Ronald Colman — Only a fair picture. Not a word spoken. Price too high. — 9. H. Rich, Rich theatre, Montpelier, Ida. — General patronage. COQUETTE (AT) : Mary Pickford — If you have one of the cheaper types of sound equipment, my advice to you is to leave this picture alone. “Coquette” has the worst recording we have ever received. It lost money for me. United Artists pictures have not clicked for me the past year. — S. H. Rich, Rich theatre, Montpelier, Ida. — General patronage. THE IRON MASK (TME) : Douglas Fairbanks — This lost money for me. — S. II. Rich, Rich theatre, Montpelier, Ida. — General patronage. THE AWAKENING (ME) : Special cast — This lost money for me. — S. H. Rich, Rich theatre, Montpelier, Ida.— General patronage. Universal UNDERTOW (AT) : Special cast — One of the few Universal talking pictures that can be heard. Just as Mary Nolan is getting good they fire her. A rather heavy picture, well acted and directed. — Frank R. Adams, The Playhouse theatre, Whitehall, Mich. — General patronage. BROADWAY (AT) : Special cast — This is a big special. It is a good picture, with fair recording on disc. Universal’s recording is very poor usually, but this one is better than some of the later pictures. — S. H. Rich, Rich theatre, Montpelier, Ida. — General patronage. BROADWAY (AT) : Glenn Tryon— March 13-14-15. Another Universal 60 called special. Good enough show, but hard to understand. Only wish Universal would improve their recording. — J. B. Carter, Orpheum theatre, Grenora, N. D. — Small town patronage. HOLD YOUR MAN (AT) : Special cast — Silly. Disc recording very good, but what’s the use? Uncle Carl wastes more film than all the amateurs in the country. — Frank R. Adams, The Playhouse theatre, Whitehall, Mich. — General patronage. HOLD YOUR MAN (AT): Laura La Plante— This picture is fair. The recording is a little better than most of the Universal pictures I have run, but at that it is not so good. This year’s Universal Complete Service Contract is surely the weeds. — S. H. Rich, Rich theatre, Montpelier, Ida. — General patronage. SHOW BOAT (TME) : Special cast — March 10-11-12. Fair show. Too high rental. Failed to gross expenses. Thirteen reels. — Lee Brewerton, Capitol theatre, Raymond, Alta., Canada. — General patronage. SHOW BOAT (TME): Special cast — This is a big special. It is a good picture with fair recording on disc. Universal’s recording is very poor usually, but this one is better than some of the later pictures. — S. H. Rich, Rich theatre, Montpelier, Ida. — General patronage. THE LONG, LONG TRAIL (AT): Hoot Gibson— This picture would be an average Western if the recording, disc, could be understood. It’s just a lot of noise that keeps your patrons upset all the time. Two or three phonographs, or something of the kind, are playing most of the time, which makes it impossible to understand the words. The same thing applies to the Ken Maynard picture, “The Wagon Master.” A lot of unnecessary music playing while they are trying to talk. — S. H. Rich, Rich theatre, Montpelier, Ida. — General patronage. THE WAGON MASTER: Ken Maynard— Just the same usual bunk. Six reels.— Parkside theatre, Clinton, la. — General patronage. ANYBODY HERE SEEN KELLY: Special cast— a real old timer. Tom Moore, Bessie Love, Kate Price and Tom O’Brien ideal in their parts. Silent houses get this one while you can. Seven reels. — J. C. MacKenzie, Princess theatre, Seaforth, Ont., Canada. — Small town patronage. NIGHT RIDE (AT) : Special cast — Not very good. The heavy puts it all over the star, Rudolph Schildkraut, for acting. Disc recording up and down, some fair, some terrible. — Frank R. Adams, The Playhouse theatre, Whitehall, Mich. — General patronage. MELODY LANE: Eddie Leonard — A good picture. Should be a dandy in talking. Six reels. — -William Bosse, Jr., LaSirena theatre. Providence, R. I. — General patronage. THE MISSISSIPPI GAMBLER (AT): Special cast — March 14-15. Just a fair program picture. No drawing card. Recording fair. Seven reels. — P. G. Held, Strand theatre, Griswold, la. — General patronage. THE MISSISSIPPI GAMBLER: Special cast— This one seemed to please, although we did not receive many comments on it. Seven reels. — Parkside theatre, Clinton, la. — General patronage. THE MISSISSIPPI GAMBLER (TME) : Special cast — This picture is fair. Recording is a little better than most of the Universal pictures I have run, but at that it is not so good. — S. H. Rich, Rich theatre, Montpelier, Ida.— General patronage. THE SHANGHAI LADY (AT) : Special cast— The first Mary Nolan picture. She is very good, as are the other members of the ca6t. The story is good, but the recording on disc is simply awful. I am sorry that my machine will not make good with Universal. — S. H. Rich, Rich theatre, Montpelier, Ida. — General patronage. THE DRAKE CASE (AT) : Special cast— This is the only Universal picture I have played with good recording. This shows that Uncle Carl can produce pictures that can be understood. The story is good. So is the picture and recording on disc. — S. H. Rich, Rich theatre, Montpelier, Ida. — General patronage. RIDING DEMON: Ted Wells— A good Western action picture. Five reels. — William Bosse, Jr., LaSirena theatre, Providence, R. I. — General patronage. HELL’S HEROES (AT): Special cast— One of Universal’s specials. As usual the recording is bad. The picture is just average. Not worth a dime more than regular program. Most of Universal’s pictures that I have run have been far below the other exchanges, both in recording and entertainment value. This year’s complete service is the worst I have ever had. It is terrible so far. — S. H. Rich, Rich theatre, Montpelier, Ida. — General patronage. COHENS AND KELLYS IN ATLANTIC CITY: Special cast — I found this picture very satisfactory. It got me some nice extra business. Eight reels. — J. C. MacKenzie, Princess theatre, Seaforth, Ont., Canada. — Small town patronage. Miscellaneous Q SHIPS: Special cast — March 19. The only mistake I made was paying top money for this picture. It is interesting and one learns many things about naval warfare, but it is of only program value to you. Get good shorts to round out your show, and don’t pay too much for it. Six reels. — F. E.. Sabin, Majestic theatre, Etfreka, Mont. — Small town patronage. SILENT TRAIL (Syndicate) : Bob Custer — March 14-15. Average Western from Independent. Five reels. — William Bosse, Jr., LaSirena theatre. Providence, R. I. — General patronage. Warner Brothers GENERAL CRACK (AT) : John Barrymore— March 20. Fair show, but my audience does not like costume plays. Lowell Sherman wonderful with his polished voice and actions. Technicolor about twothirds of a reel. Eleven reels. — Lee Brewerton, Capitol theatre, Raymond, Alta., Canada. — General patronage. SECOND CHOICE (AT): Dolores Costello— Thie one is all okay and will please you and your audience. Don’t worry when your playdate comes around for this one. The recording is excellent. — Walter Odom & Son, Dixie theatre, Durant, Miss. — General patronage. SECOND CHOICE (AT): Dolores Costello— March 28-29. A fairly good program picture, with little drawing power at the box office. The recording is exceptionally well done. Seemed to be especially appealing to women. Pleased most of those who came, but not many took the trouble to come out. Several censorship cuts for Ohio showing. Seven reels. — W. J. Powell, Lonet theatre, Wellington, O. — Small town patronage. GOLD DIGGERS OF BROADWAY (AT): Special cast — March 16-17-18-19. No doubt the most wonderful picture of the year. The cast and direction 1700 SAN SOM STREET Philadelphia.Pa.