Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000171
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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April 12, 1930 Exhibitors Herald-World 3 large theatres come to Johns-Manville (or scientific correction Above — Princess Theatre, Columbus, Miss., the ceiling panels of this theatre were treated with J-M Nashkote “AX” 34 in. Right — Fox Theatre, Detroit, Mich., Approximately 20,000 sq. ft. of J-M Nashkote"A”acoustical material was used in the treatment of this theatre. Architect: C. Howard Crane. . . . of poor acoustics Let a J-M Acoustical Engineer advise YOU IF blurred and confused reproduction of your sound films is being reflected in your box office receipts, you should call in a J-M Acoustical Engineer. Let him tell you how this condition can be corrected with certainty and how little it will cost you. The necessary acoustics for sound films in your present theatre are easy to obtain providing experts are employed. Our engineers are skilled in every branch of this science. As pioneers, we have developed the materials essential to the work of sound control. These materials range in price to meet the needs of every theatre and every decorative effect. Do not experiment with short cuts which bring only useless expense. Call in a J-M Acoustical Engineer. It will put you under no obligation and from this man you will get the facts about conditions in your theatre, and how they may be economically corrected. In buying acoustical materials . . consider the FIRE LAWS It is not necessary to install inflammable materials in your theatre to correct its acoustics. J-M Acoustical Materials have been passed on by the strictest of building boards. By installing J-M Acoustical Treatment you can prevent unnecessary expense in the future. MAIL THIS COUPON TODAY JOHNS -MANVILLE Johns -Manville ACOUSTICAL AND SOUND CONTROL TREATMENT Address JOHNS-MANVILLE At nearest office listed below New York Chicago Cleveland San Francisco Toronto ( Offices in all large cities ) I am interested in acoustical correction of my theatre. Name. . Address AC-25-4