Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000178
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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10 Better Theatres Section April 12, 1930 Sudden Darkness will never threaten this theatre’s good will Continuous, unfailing light is assured by an Exide Battery! BRILLIANT LIGHTS A CERTAINTY in the Netoco Colonial Theatre, Natick, Mass., designed by John Edmund Kelly of Boston, Mass. An Exide Emergency Battery protects important lighting circuits. ■r -r -t AT LEFT— Interior of Colonial Theatre, protected by dependable Exides. ■r i r jector in operation for two hours if necessary. Exides jump to the job without a hand touching a switch. And your regular staff can attend them easily. SUDDEN darkness may cause confusion . . . loss of good will . . . admission refunds . . . the very things that can stand between you and profitable business. And to the up-todate theatre operator, lighting protection is a vital necessity. Take, for example, the new Netoco Colonial Theatre in Natick, Mass. This modern playhouse, like hun dreds of others, is equipped with Exide Emergency Lighting Batteries for dependable protection against unforeseen current failure. Should normal power fail, these batteries take up the load automatically. Important lights burn as before. In many theatres the battery, in addition to furnishing power for emergency lighting, can keep the pro It will be worth your while to consult with one of our representatives. A letter will bring him. No obligation. He will give you valuable information on emergency lighting. Write now. Exi&e EMERGENCY LIGHTING BATTERIE5 THE ELECTRIC STORAGE BATTERY COMPANY, Philadelphia THE WORLDS LARGEST MANUFACTURERS OF STORAGE BATTERIES FOR EVERY PURPOSE Exide Batteries of Canada, Limited, Toronto