Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

April 12, 1930 Exhibitors Herald-World 11 Who would ever have thought that the carpet in your theatre could affect your box office receipts? You can show a feature that was a "wow" on Broadway; a comedy that should "lift them out of their seats/' a newsreel packed with action; an exceptional "short" and yet — if the acoustics of your theatre is faulty, you will fail to "pack them in" as you should. Many factors determine the acoustical properties of your theatre. Carpet, because of its sound absorbing qualities, is one of the most important factors. The coefficient of sound absorption of carpet varies so, however, that the selection of the proper type of carpet is a matter for acoustical experts to decide. % Alexander Smith acoustical engineers are prepared to advise you as to the type of carpet for your particular theatre, where and how the carpet should be laid, whether it should be lined or unlined, etc.in short, a complete acoustical service. This service costs you nothing. ^ Exhibitors have long been familiar with the style leadership and wearing qualities of Alexander Smith carpet. Fox Theatres have standardized on Alexander Smith carpet. During 1929 it was installed in 22 Publix Theatres. The enormous production of Alexander Smith & Sons Carpet Co. makes it possible to put the utmost in value in every roll produced. You can place the same confidence in the recommendations of Alexander Smith acoustical engineers as you can in the style and wearing qualities of Alexander Smith carpet. Write us your problems. Address Theatres Division, W. & J. Sloane, 577 Fifth Ave., New York. ALEXANDER SMITH CARPET W. & J. Sloane Sole Selling Agents 577 Fifth Avenue, New York City