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April 12, 1930
Exhibitors Herald-World
13
In Shea's Bellevue Theatre, Niagara Falls, New York, enthusiastic audiences assure increased box-office receipts. Here the decorative adaptability of Acousti-Celotex is important. The installation in diamond pattern adds to the beauty of the theatre.
an we be
sure of increased patronage?”
WE are facing a vitally serious problem,” say theatre owners and managers. "Our theatres were not built for the presentation of sound pictures.
"Poor hearing conditions are keeping the crowds away. If we apply Acousti-Celotex to our walls and ceilings, can we be absolutely sure of the results we are after? Can we be sure of larger audiences and increased boxoffice receipts?”
H H
The answer is "Yes!” Follow the recommendations of the Acousti-Celotex engineers and you can be certain of your results.
Shea’s Bellevue Theatre, pictured here, situated in Niagara Falls, New York, is one among hundreds of actual installations where Acousti-Celotex has provided excellent hearing conditions for sound pictures.
The trouble generally lies in too many "hard surfaces” causing reverberation of
The word
Celotex
(Reg. U. S. Pat. Off.)
is t>be trademark of and indicates manufacture by The Celotex Company, Chicago, 111.
voices and music — blurring syllables together into a meaningless jumble of sound.
Acousti-Celotex, the noise-absorbing, cane-fibre tile, instantly absorbs excess sound energy. . . reduces the period of reverberation so that the true tones travel clear and distinct to the farthest seats.
Acousti-Celotex is not new. Long before the advent of sound pictures, architects used Acousti-Celotex to insure better hearing conditions in thousands of buildings. Great audi
Acousti-Celotex comes in single, finished tiles quickly installed in new buildings or applied directly to existing walls or ceilings for the permanent correction of acoustics.
toriums, churches, the assembly halls and lecture rooms of schools and colleges have been successfully treated with Acousti-Celotex.
The acoustical engineers of The Celotex Company can readily calculate the proper treatment for each individual theatre . . . can state the correct footage of Acousti-Celotex required and the location for its application.
These men are second to none in technical knowledge and practical experience in the field.
Simply submit your acoustical problems to them for analysis . . . without charge or obligation.
Fill out and mail the coupon below for further facts on Acousti-Celotex.
THE CELOTEX COMPANY 919 N. Michigan Avenue, Chicago, Illinois
In Canada: Alexander Murray & Co., Ltd., Montreal
Sales Distributors throughout the World
Acousti-Celotex is sold and installed by approved Acousti-Celotex contractors
THE CELOTEX COMPANY ExHer w°r,d4'12-30
919 North Michigan Ave., Chicago, 111.
Gentlemen: Please send me further information on the value of Acousti-Celotex in the presentation of sound pictures.
Name
Address
City State
Acousti — Telotex
FOR LESS NOISE — BETTER HEARING