Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000184
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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16 Better Theatres Section April 12, 1930 Kansas City Mo. Thos.W.Lamb Architect Boiler Brothers Associate Architects oA 2 to 1 Favorite with Boiler Brothers FOR the last 16 years, “American” Theatre Chairs have been a two to one favorite with Boiler Brothers, specialists in theatre architecture. Their first theatre, built in 1903, was seated with “American” chairs. Since then, more than 100 theatres were planned and built under their supervision. It is significant that fully half of them were “American” seated. With a reputation for planning and building theatres as money-making enterprises rather than monuments, it is but natural that they should recognize the features of comfort and beauty that make “American” chairs outstanding factors in attracting theatre patrons. ILLUSTRATED above is “American” Chair No. 4078, of which 3,344 were installed in the recently completed Loew’s Midland Theatre, Kan' sas City, Missouri. 260 No. 4079 “American” Chairs were the choice for the Mezzanine Balcony. Thomas W. Lamb, Architect, and Boiler Brothers, Associate Architects, had a three-fold purpose in mind when they chose these chairs. First, comfort to attract and hold patronage. Second, beauty to harmonize with interior splendor. Third, durability for long service. Comfort — beauty and durability— these requisites for sound theatre chair investment will be found in “American" chairs — always. Robert Boiler, author of “Designing the Theatre Exterior”, appearing in this issue, was Associate Architect for Loew’s Midland Theatre, illustrated above. if? ns American Seating Company Theatre Chair Builders to the American Public for Over 50 Years 14 East Jackson Blvd., Chicago, Illinois ‘ Branches in All Principal Cities