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April 12, 1930
Exhibitors H eralxl-W orld
17
NOW MIX SOUND FILM WITH SILENT
YET GET
PICTURES SAME SIZE
GoldE
UNILENS
METHOD
Sold through National Theatre Supply Co.
GoldE
MFC. co. 2013 LeMoyne St. CHICAGO, ILL.
GoldE Framing Light Shields Do Luxe Rewind* Humidaire
No hokum! No prisms! No bifocals! No dimness!
One lens ( your house lens ) — One GoldE Unilens Mount — One GoldE Centering Aperture — that is all you need and the combination is remarkably effective yet the acme of simplicity.
Positive results on the screen — full screen coverage, sharp focus, perfect alignment, full brightness — this simple optical and aperture centering device is the answer to the projectionist’s prayer. It is destined to become the standard of the industry.
There is no danger of necessity for replacement — as long as the S. M. P. E. standard markings are used the Unilens Method cannot become obsolete.
Use the lens you now own
lens in constant focus
Install the GoldE Unilens Mount on your Simplex projection machine and put in the lens you now own — a half-hour’s job. Using the one assures positive, clear, bright pictures at all times.
No sleight of hand tricks for the projectionist. Move two little levers — close together — with one hand at the same time — less than an inch — and go from Movietone to Vitaphone to standard film at will in less than a second. Both lens and aperture are always on center line of film. The change absolutely defies detection. The picture is always centered, even though sound and silent film are mixed on the reel.
Touch Two Little Levers That’s All
The screen is fully covered by a picture of the proper proportions when using the GoldE Unilens Method. Months of practical use have proved that even the largest covering titles are left entire. The action in the pictures remains in its proper position within the frame — a most important point, as directors give much thought to placing figures and objects harmoniously in relation to the border lines. Although the GoldE Unilens Method reduces the size of the pictures it does not spoil the composition of standard film. Since all new productions are photographed according to the new standard and the Unilens Method checks exactly with it, the Unilens Method becomes the new standard of projection!
Rectangular Proportional Full Size Coverage
Place Your Order Now
The National Theatre Supply Company can show you_ how the GoldE Unilens Method works. They will demonstrate in one of the largest chains of houses in the country, where the Unilens Method is standard. You will see it working under actual every day conditions. When you hear the price you will be astounded — it is less than a week’s groceries.