Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000186
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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13 Better Theatres Section April 12, 1930 Supreme Ma!\es Astonishing Model A single width Cooling Blower with 5 H.P. 5 speed motor and noiseless cable cord belt. Cold Facts about Supreme Cooling 1. Increases Summer Patronage 2. Pays for itself quickly out of increased business 3. Low cost-convenient terms 4. 50% more effective cooling 5. Five speeds 6. No drafts 7. No noise 8. Perfect ventilation the year round 9. Cools over greater area I N this remarkable era of modernization, with mounting invest* ments and increased overhead, can you afford to overlook the importance of Summer Cooling and Ventilation? Profits or Losses A modern summer cooling and ventilating system pays for itself. Have your theatre cool and comfortable all summer long, and you’ll hold your patronage and add to the popularity of your theatre. Adequate cooling is good business — positive insurance against the usual hot weather slump — positive protection for your investment and overhead. Modernize Your Cooling System Summer is just around the corner. There’s no time to lose in checking up on this important item of equipment. If your present system is noisy, inadequate in cooling power or drafty, modernize it, if possible. If it’s inefficient or antiquated, perhaps it will pay to discard it entirely and install a modern system.