Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000187
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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April 12, 1930 Exhibitors Herald-World 19 Announcement to Theater Owners Supreme Assures Theatre Owners — That the new model 1930 Supreme Cooling and Ventilating System sets a new standard for blower cooling systems — new standards of absolute silence in operation — new standards in effective cooling, elimination of objectionable drafts, new standards in speed control, power saving and year round performance. Noiseless Performance — 100% Cooling Effectiveness Silent operation is an important feature of the new Supreme Systems. All are exceptionally slow speed, with multiblade wheels, heavy shafts, Timken Bearings and welded housings. Blower wheels are of less diameter than formerly, yet through scientific designing the 100% cooling effectiveness of former Supreme Cooling Systems is retained. No Drafts — Perfect Air Diffusion — Greater Cooling Effect Drafts, an objectionable feature of the blower cooling systems in the past, are eliminated completely with the new Supreme Automatic Oscillating Air Diffuser. This exclusive Supreme feature increases cooling effect by concentration of the air currents, driving the air to the rear seats and diffusing it evenly over the entire width of the auditorium. This is a decidedly important feature of the new Supreme Systems. Five Positive Speeds — Power Savings All Supreme Cooling Systems are driven by 5 speed electric motor. Direct electrical speed control is more costly, but it is positive and more efficient than variable speed pulleys. Systems using variable speed pulleys show no power saving, even with the cooling blower operating at slow speed. The 5 speed motor drive reduces power consumption in direct proportion to the lower speeds at which the system operates. Noiseless, stretchproof, endless cable cord belt is provided with each system. Supreme Systems Are Complete — Reasonably Priced Even to Balsa blower and motor isolation foundations and air duct linings. Supreme Systems are complete, and they are fairly priced. Convenient terms are offered permitting the system to pay for itself from added summer receipts. Fill in the Coupon Today! Right now while the matter is fresh in your mind. Let us send you our recommendations for your theatre, tell you all the facts about these new silent Supreme Systems that are so indispenable for profitable summer showing. Be ready for warm weather and a profitable summer. Pat. Pending The Automatic Oscillating Air Diffuser Increases cooling effect eliminates drafts. 4-30 Supreme Heater & Ventilating Corp. St. Louis, Mo. Send all the details of your Noiseless, Draftless Cooling Systems. Name , Address Theatre Seats Dimensions: length ; width ; height Balcony (yes) (no) seats Have you a cooling system now? Why is it unsatisfactory?