Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Page scan 000190 from Exhibitors Herald and Moving Picture World

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000190
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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22 Better Theatres Section April 12, 1930 SILENCE! New FOR Absolute silence in operation makes the new Sirocco the most practical ventilating fan now available for ’sound" houses. It is perfectly adapted to use with “air-washing” systems. Ask your nearest National Branch for full particulars, prices and terms. SUMMER WON'T HURT YOUR PATRONAGE ! The new Sirocco is here... An added attraction of cool, fresh air for the summer months — a necessity for good ventilation the whole year through . . . And it s especially designed for "sound" houses. This latest product of the American Blower Corporation provides maximum ventilating capacity at exceptionally low speed. This means absolute silence in operation. No hum or mechanical noise to interfere with good sound distribution . . . Get ready now for hot weather. Adequate ventilation is not only a year-around patronage builder; it’s a showman’s best protection against that "summer slump" . . . With the new Sirocco, summer won’t hurt your patronage! This Stamp of Approval identifies National Products. For your guidance and protection — look for it in the advertisements of theatre equipment manufacturers. A NEW CATALOGUE IS READY Ask today for your copy of Catalogue Number 30 — a new national handbook of theatre supplies and equipment. — NATIONAL THEATRE — i SUPPLY COMPANY i r Branches in all Principal Cities \