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April 12, 1930
Exhibitors Herald-World
47
A corner in the men’s lounge, which is located (as is also the women’s lounge) on the mezzanine floor. Here, as elsewhere, the decorative medium is almost entirely variegated plaster, alone effecting the Spanish pattern.
Looking down a corridor on the mezzanine floor. This is just to the rear of the lower part of the balcony. The walls are finished in rough polychrome plaster and are lighted with flamecolored fixtures.
which is approximately 60 feet in height.
The stage is fitted with sets of lines sufficient to handle scenery for any production. Underneath the stage floor are a large chorus room, eight dressing rooms, a musicians’ room and a mechanical room. The organ is by Wurlitzer.
Conversion of more than a million brick, 300 tons of structural steel, 100 tons of reinforcing steel, 5,000 cubic yards of concrete and 150 tons of terra cotta into a theatre building in less than six months was attained by the Immel Construction Company of Fond du Lac, which held the general construction contract for the entire building.
T HE floor area of the theatre is 30,000 square feet. Of the 2,200 seats, 1,000 are in the balcony and the remainder on the main floor. Seating is by the American Seating Company. On the mezzanine in the rear of the balcony, the walls are finished in rough plaster in polychrome effect, and are lighted with flame-colored
fixtures. Here are located the men’s and women’s lounges, the ushers’ room and the manager’s office. The women’s lounge, which possesses a special charm, is fitted with a fireplace, the tiles of which were imported from Spain.
The exterior of the building is of modern design, with tan face brick and ornaments in green terra-cotta. A large electric sign hangs above the entrance, with the theatre name in green neon tubes and with a border of colored bulbs. The sign canopy and cast aluminum changeable letters were furnished by Metal Products, Inc., of Milwaukee.
A $150,000 ventilating system has been installed. It is capable of freezing 300 tons of ice in the summer. The system is so regulated that 60 cubic feet of air is drawn into the theatre every minute for each person in the theatre. This “synchronized weather” system, as it is
called, was furnished by the American Carbonic Machinery Company of Wisconsin Rapids, Wis., and was installed by the Warning Sheet Metal Company of Oshkosh.
The new Fox is equipped with Western Electric sound system. The projection equipment is of the latest type adapted to project wide film. The house has been treated with acoustical plaster.
Fred Brown, for the past year manager of Fox’s Strand, Colonial and Grand theatres in Green Bay, is also manager of the new house. He is assisted by Lee Koken, Jules Defnet and Leon Gerlach.
The new theatre is the fifty-third Fox house in Wisconsin and is indeed a beautiful addition to the city of Green Bay, which has a population of approximately 32,000. The opening of the theatre was a gala affair which was held in that city on February 14.