Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

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April 12, 1930 Exhibitors Herald-World 55 PERIOD IS PAST IN TALKIES Sound Perfect Theater mine your need of this new National material. This new National material is cheaper for it is more easily installed, is dyed in rich colors requiring no grille or net covering or painting. Send for our "Acoustical Correction Questionnaire”, and permit our engineering department advise you what need be done to have a perleaterfor clear, profitable sound projection, :ost. The time for action is right now. Daily you are losing admissions with people who find better enjoyment of pictures in your competitor’s theater. You have an important investment in sound equipment; protect it now. Don’t wait. The low cost, the ease of installation and the results will amaze you. Send the coupon while the thought is in your mind. No obligation involved. BURNISHED IX FIVE DEEP MELLOW COLORS lO HARMONIZE WITH YOUR DECORATION GREEN * MAGENTA < GOLDENROD BLUE < GREY io painting or covering reguired After a series of tests for various') that are being used for acoustical' tion, I have found that this new material of The National Mills has qualities that give the highest results from all viewpoints. The theater owner is greatly pleased by the economy of the installation and hears only praise from his audiences on the acoustical results. He knows pleased audience is the life of his business. Also the fact that this material can be had in harmonious colors makes it fit the decorative effect and saves the cost of covering with velour or other material. I recommend it in all the theaters I am called upon to correct the acoustics and find it effectively absorbs all echoes and obnoxious noises that usually ruin the talking picture. W. W. HOFFMAN Acoustical Engineer Send this Coupon NATIONAL RUG MILLS, Inc. 1001 Cly bourn St., Milwaukee, Wis. Gentlemen: Please send me, without further obligation, your "Acoustical Correction Questionnaire”, also your book on installation. Name of Theater Name of Manager or Owner Uptown Theater, Kaeine, IDs Address ■■■ City State