Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000225
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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April 12, 1930 Exhibitors Herald-World 57 Sound Engineers to the Shrewd Showman This ultra-modern factory at Chicago, one of the largest in the middle west devoted exclusively to vacuum tube apparatus — (over 100,000 sq. ft.) — is occupied entirely by Silver-Marshall, Inc. Sound Service From a Sound Organization Sound can make or break a theatre. And a sound system is no better than its speakers. Sound apparatus used in your theatre should be selected in the full knowledge that the quality of its performance will have a tremendous influence on your weekly receipts. The selection of speakers, like the selection of any sound apparatus, is a matter for the joint judgment of one man who knows the theatre business — preferably yourself — together with another man who knows the engineering of sound equipment from the ground up. New Silver-Marshall Auditorium Speakers These new speakers are the result of a determination on the part of Silver-Marshall engineers to provide a speaker actually capable of delivering to your patrons the most perfect tone fidelity that modern amplifiers can preserve. They are built by pioneer speaker designers to reproduce the most delicate coloratura soprano, or the thunder of artillery in warfare, as faithfully as they do ordinary dialogue. The new Silver-Marshall auditorium speakers are available at extremely moderate cost, to fill the requirements of any theatre, no matter what its size and shape, no matter what type of amplifier is used. The proper selection, location, and method of installation of speakers is an important part of the service offered by Silver-Marshall sound engineers. Sound in motion pictures is, as you know, a development of electrical sound reproduction as used in radio receivers during the past eight years. During most of that time Silver-Marshall engineers have led the procession in the development and promotion of better tone fidelity. Silver-Marshall engineers,backed by the tremendous resources of a factory and a laboratory nowhere excelled in their ability to serve the exhibitor, offer you without cost or obligation the benefit of their years of experience in sound problems. Tell Us This About Your House Silver-Marshall engineers will cheerfully make recommendations for your theatre without charge. They must know the following: 1. Length, width, and seating capacity of house. 2. Amount and type of absorbent material ("felt," drapes, carpets, type of seat upholstery). If house is already -wired, following should be stated also: 3. Make and type of amplifier used. 4. Make and type of speakers now in use. 5. Does amplifier operate directly into voice-coil circuit of speaker (or is a speaker input transformer used)? 6. Faults of present reproduction— such as: "Boomy"? "Barrel-like"? "Nasal"? "Sharp"? "Tinny"? Write us now — see suggestions above — at right Kindly address the Chief Sound Engineer SILVER-MARSHALL, Inc., C40I W. 65th Street, Chicago, U.S.A.