Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Page scan 000229 from Exhibitors Herald and Moving Picture World

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000229
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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April 12, 1930 Exhibitors Herald-World 61 Reproducer Makes a Box Office Hit The Crandell Theatre tried out speaker r ! They made many expensive experiments. They saw their audiences dwindle in size. The box office suffered. But now all is changed! Happy and well satisfied audiences are boosting the theatre. A Wright-DeCoster Reproducer and No. 9 Horn wrought the miracle. If you are having sound troubles, investigate the Wright-DeCoster. It reproduces sound as it should be reproduced. Every tone of voice or music is reproduced clearly — beautifully — and amazingly naturally. after speake Crandell Theatre CHATHAM, NEW YORK March 3rd, 1930 Wright-DeCoster, Inc., Saint Paul, Minn. Gentlemen: After installing sound equipment in this Theatre last September we were compelled to change speakers several times due to the fact that none of them gave 100% satisfaction. Dissatisfaction resulting from these experiments with speakers — all of them quite well known — caused quite a falling off in box office receipts. I might as well say that we were sick of the whole affair and had come to the conclusion our sound was not going to be what it should. Around Christmas time a friend asked whether we had tried out the Wright-DeCoster speaker and soon afterward we made it our business to see what you had to offer. Your model No. 107 and model No. 107T speakers were installed here and in our Cambridge Theatres early in January and have given the greatest amount of satisfaction with a steady increase in box office receipts at a time when most houses are going the other way. I heartily recommend your speakers to anybody having trouble of this kind as I feel sure they will enjoy the results in more ways than one. Yours very truly, C. Dayton LaPointe. Interior of One of the Attractive Crandell Theatres Please Your Patrons! Enthusiastic patrons pay! They spread the good news and there is no advertising as effective as word-of-mouth advertising. A Wright-DeCoster reproducer and horn will make them talk in your favor. Write for full details and address of nearest sales office. Wright-DeCoster, Inc., 2225 University Ave., St. Paul, Minn. Export Dept., M. Simons & Son Co. 220 Broadway, New York Cable Address — Simontrice, New York