Exhibitor's Trade Review (Dec 1922 - Feb 1923)

Page scan 0001113 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Dec 1922 - Feb 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Dec 1922-Feb 1923)
Leaf #:
0001113
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 A Pair of Kings (Vitagraph), with Larry Semon. — Larry always gets the aough. He brings the crowds and laughs, too. Absolutely the best on the market. — Roy L Dowling, Ozark theatre, Ozark, Ala. Larry Semon Comedies (Vitagraph). — If you are not playing the Semon Comedies you sure owe it to yourself to play them, as there are no better comedies made. I have booked all of them. After you play one you will play them all. A. E. Berlin, Jr., Lyric theatre, Rock Falls, 111. Larry Semon Comedies (Vitagraph). — Not one but all of these a tonic for a sick box office if you give these to your people. The king of slapstick comedies, well made, fast and laughs in all of them. — Bowen & Charles Theatre Circuit. Vader, Wash. The Fall Guy (V), with Larry Semon. — If your patrons like slapstick, give them all the Semons. This one brought the house down. Play these with features, and how they eat 'em up. — R. A. Botts, Grand theatre. Carrington, N. D. The Bell Hop (Vita.), with Larry Semon.— A great comedy. — G. W. Summers, Royal theatre, Unionville, Mo. The Grocery Clerk (Vitagraph), with Larry Semon— One of the best comedies ever made. A laugh in every foot. — A. G. Miller, Miller theatre, Atkinson, Neb. The Agent (Vitagraph), with Larry Semon. — A comedy that is a scream from beginning to end, and the barrel stuff is the best thing done in comedy for some time. There is action to who tied the pup and keeps the audience in an uproar. W. H. Brenner. Cozy theatre, Winchester, Ind. The Hick (Vitagraph), with Larry Semon. — I never heard people laugh as heartily as they did over this one. And how could they help it? Many came back to see it .the second night. Exploit it good. It will meet your highest expectations.— Mrs. W. H. Heifer. Itasca theatre, Alice, Tex. Larry Semon Comedies (Vitagraph). — The exhibitor who fails to play these comedies is sure overlooking a good bet. Have played them all and not a bad one yet. — E. O Ford. Broadway theatre, Brooklyn, la. Golf (Vitagraph), with Larry Semon. — Oh, Boy, what a comedy. Just one explosion after another. It's Semon's best. Am paying too much for him, though. — C. R. Sullivan, Fair theatre, Amarillo, Tex. The Saw Mill (Vitagraph), with Larry Semon. — A verv good comedy. Larry is all right. — N. O. Foster, Elite theatre, Otsego, Mich. Dew Drop Inn (V.), with Larry Semon.— Best of the Larry Semon comedies I have run. Semon has brought me business. When I don't have Semon I have from seven to ten children. When I do have him I get from forty to sixty. — A. Names, Strand theatre, McCracken, Kan. The Star Boarder (Vitagraph), with Larry Semon. — Semon comedies draw better than serials. Pack the house with every Semon comedy. Brother, book Semon for big box office receipts. — M. L. Steinberg, Dreamland theatre, Norris, Okla. The Sawmill (Vitagraph), with Larry Semon. — If you need a good slapstick comedy, you cannot find a better. In fact, you can pick Semon comedies with your eyes closed; they are all good. Also Vitagraph is to be complimented on the way they sell them. — J. J. Kudlacek, Swan theatre, Swanton, Neb. Golf (Vitagraph), with Larry Semon. — A good comedy. It will please the public as it is different from ordinary comedies. — Walter Gerrib, Eagle theatre, Westville, 111. The Grocery Clerk ( Vitagraph), with Larry Semon. — A howling success in the way of a two reel comedy. One thing happens right after another and you'll laugh at them all. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. The Show (Vitagraph), with Larry Semon.— One of his best. Lots of new stuff in this one. Play this one strong. They will eat it up. You can't play it too strong. Tell them that you got a real comedj coming. — William Thacher, Royal theatre, Salina, Kan. The Hick (Vitagraph), with Larry Semon.— Larry sure delivers the laughs. Have run a number of his comedies and have not had a poor one. We consider these the best comedies on the market, because they sure get the laughs. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. Larry Semon Comedies (V.). — Good consistent comedies that always give the best of satisfaction. — Custer Carland, Victoria theatre, Frankfort, Mich. Golf (V.), with Larry Semon. — If you are not playing Semon comedies you are losing money. This one is a knockout. — T W. Crouch, Elite theatre, St. Paul, Neb. The Sawmill (Vitagraph), with Larry Semon. — Semon's greatest corned}', and I have run them all. — Harry Threde, Scenic theatre, Holstein, la. Semon Comedies (V.). — Just half through with a series of ten Semon comedies. Consider them the best comedies for the money I ever booked. — L. W. Smith, Fraternity theatre, Henry, S. Dak. The Sawmill (Vitagraph). with Larry Semon. — Semon always good for here. Went over like a house afire. — S. R. Peake, Pastime theatre, Maquoketa, la. The Agent (Vitagraph), with Larry Semon. — A dandy comedy, and pulled a good crowd. Patrons were more than satisfied. — N. Calbeck, Auditorium theatre, Nappanee, Ind. The Grocery Clerk, with Larry Semon. — This is my first Semon. I have been afraid of them on account of the price in a small town, but believe me they are worth it. Every inch a laugh. — R. S. Moore, Gem theatre, Snyder, Okla. The Bell Hop (Vitagraph). with Larry Semon. — A good comedy with many good stunts. One of his best. — E. S. Sutter, Columbia theatre, Kansas City, Mo. The Bell Hop (Vitagraph), with Larry Semon. — When we have a rather flat program we always wish we had a Semon booked with it. These are getting better with each release. How they roared and laughed and then asked when the next one would be here. — T. W. Joerger and H. M. Maloney, O K. theatre. Enterprise. Ore. The Bell Hop (Vitagraph), with Larry Semon. — Boys, here is a comedian that draws and pleases. His comedies are the best rough and tumble I have ever seen. They are 100 per cent pure. The Bell Hop is extremely funny. — W E. Elkin, Temple theatre, Aberdeen, Miss. The Rent Collector (Vitagraph), with Larry Semon. — Excellent. One of the greatest comedies ever produced. They won't only laugh, they will scream. — J. N. Schwartwalder, Universal theatre, Auburn, N. Y. Solid Concrete (V.), with Larry Semon. — 100 per cent entertainment. Kept my audience in an uproar from start to finish. If you are not running Semon comedies, you are standing in your own light— D. A. White. Cozy theatre, Checotah. Okla. The Saw Mill (V.), with Larry Semon. — A riot from start to finish. Larry's the slap-stick king. — W. Ray Erne, Rialto theatre, Charlotte, Mich. A Pair of Kings (Vitagraph), with Larry Semon. — Larry is always good, as we used to say about the stuff sold in our younger days, "but some are better than others," and the same with Larry. Play it, it will please. — D. Filizola. Empress theatre, Fort Scott, Kan. Larry Semon Comedies (Vitagraph) — Consistently the best comedies to be had. — M. L. Guier, Auditorium theatre, Slater, Mo. Larry Semon Comedies (Vitagraph). — Any exhibitor can see them and be better off for doing so. — Frank E. Lee, Lee's theatre, Three Oaks, Mich. The Show (Vitagraph), with Larry Semon. — The best comedy of his career, and one of the best ever produced. Contains as many thrills as the average serial. — W. W. White, Jefferson theatre, Jefferson City, Tenn. The Bell Hop (Vitagraph) with Larry Semon— Larry is a genuine "big league" comedy star with our audiences. We have played every Larry Semon comedy that Vitagraph has ever released. In fact, we used the first, second and third groups twice. This one contains one of the most thrilling stunts of any previous Semon comedy, and it fairly took the capacity audience right up out of their seats. Fact is, Larry's comedies get better with every one he makes. — Harry M. Palmer, Libertv theatre, Washington, Ind. The Bell Hop (Vitagraph), with Larry Semon. — A sure riot of fun. Best Semon comedy run to date. Semon in a class by himself. — A. H. McLaughlin. Criterion theatre, Oklahoma City, Okla. Semon Comedies (V.) — Good slapstick comedies. To get a good laugh book Semon Comedies. Well liked here — L. A. White, Majestic theatre, Sherwood, N. D. Solid Concrete (Vitagraph), with Larry Semon. — We have used ten of Semon's latest comedies. Have found them all good laugh producers. Try them with a mixed program. — J. S. Wasserman. Rialto theatre. Pecos, Tex. The Saw Mill (Vitagraph). with Larry Semon. — This is the best Semon comedy to date. Have run eight of his comedies and all were good He sure gets the laughs. Book them. — A. A. Neese, Beatrice theatre, Haw River, N. C. — ADV.