Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

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HOW FRANK EDWARDS BOOSTED HIS RECEIPTS TNM13 Frank Edwards runs the Winter Garden Theatre. It's a small house with big ideas in Seattle, Washington. For years he made a nice profit at ten cents admission. Then he figured it out this way. Give'em more on the screen and get more back at the box-office. So he booked Metro-Goldwyn-Mayer pictures, raised his admission price and put his house on a bigger money-making basis than ever. Read his interesting experience in his letter to us. He says : "At the time we contracted for the new Metro-Goldwyn-Mayer product, which necessitated increasing admission from ten to fifteen cents, we were sceptical. "We had enjoyed success at an established ten cent admission. "OlII* new policy has been a complete success. "We are just finishing a four day run on'The Unholy Three' and it has smashed every existing record. "We notice that Metro-Goldwyn-Mayer is proving phenomenally successful all over the country. "We want to assure you that it has done its bit for us." This letter tells the story of just one exhibitor. Our books show that other exhibitors, hundreds of them, are realizing that Metro-GoldwynMayer product gives more entertainment on the screen and more profits at the box-office. Consistently^ release after release, week in and week out. Think it over. Frank Edwards didn't want to run forever on profits that were merely satisfactory. So he booked Metro-Goldwyn-Mayer and is smashing all records. Ask The Man Who Is Playing The Quality Fifty-Two