Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
00017
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 21, 1925 Page 11 EXHIBITORS 9ra<fe REVIEW 9fo Business Paper of theJMotion Victure Industry WILLARD C. HOWE, Editor Peter Milne News Editor Michael L. Simmons Staff Editor Henry A. Linet Exploitation Editor GEO. C. WILLIAMS President James A. Cron Advertising Manager Herman J. Schleier Business Manager Larry S. Harris Equipment Manager Vol. 19 November 21, 1925 No. 1 CONTENTS PICTORIAL PRESENTATIONS "Clothes Make The Pirate" _ Frontispiece "Peggy of the Secret Service" 30 HIGHLIGHTS IN THE NEWS Daily Review Section 15 Pawley Surveys European Conditions 1 19 Seidman's Tax Advice _ 20 Specials Worth Five Million 20 Kleeblat Press Installs Exploitation Dep't 20 Pathe News Anniversary 21 REGULAR DEPARTMENTS Editorials 13 Tomorrow's Exploitation (Feature) 14 Production Highlights 22 Still Life _ 23 Exhibitor News 26 Box Office Reviews _ 27 Exploitation Ideas _ _ 31 Big Little Feature _ _ 37 Equipment News and Notes 39 Copyright 1925 by Exhibitors Review Publishing Corporation Geo. C. Williams, President; WiHard C. Howe, Vice President; F. Meyers. Treasurer. Executive and Editorial offices: Hearn Building, 45 West Forty fifth street, New York. Telephone, Bryant 6160. Address all communications to Executive Offices. Published weekly at 34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review Publishing Corporation. Member Audit Bureau of Circulations. Subscription Rates: Postage paid per year, United States, $2; Canada, $3; Foreign, $6; single copies, 20 cents. Remit by check, money order, currency or postage. "If you are wild to see Charles Ray as Charles Ray agai n, see him in 'Bright Lights'" says the Eve. World. "Charles Ray returns to the ma nner of his early success and is still the boy wh o won the public's lov e," says the Morning Te legraph. "Ray is his old time wistful self. 'Bright W Lights' is delightful enterta I inment," says Daily Mirror. "We'd advise 'Bright Lights,' it's a go od tonic," says Daily News. The revie wers are unanimous about the great tri umph of Charles Ray and Pauli ne Starke in "Bright Lights." At the Capitol (N. Y.) open ing, capacity audiences roare d at the picture. It's the sto ry of a country boy who f alls for a stage beauty. It's packed with thrills, comedy and beauty. A picture made for audie nee approval. ROBERT Z. LEONARD'S production BRIGHT LIGHTS with . \ Charles Ray and Pauline Starke Story by Richard Connell. Scenario by Jessie Burns and Lew Lipton. Directed by Robert Z. Leonard. A MetroGoldwyn* Mayer Picture >25dW5r5Z5PSZSrH5252W5SSaSS25c^^