Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
00029
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 21, 1925 Page 23 Friendly — no, not enemies. Just friendly, these two. Harry B. Walthal, of the kindly eyes, who played the villain in P. D. C.'s "Simon the Jester," and Rupert Julian, director, of "Three Faces East." Talk about bowling champions! Why, Jimmy Smith, the country's best, shown here with "Our Gang" of Pathe comedies, pinned a large medal on Farina when he watched the dusky starlet juggle two of the big billiard balls — Farina showed him how to play with two balls at once. Carmel Myers as Iras, the Egyptian charmer in Fred Niblo's "Ben Hur," now being •completed on the Coast. MetroGoldwyn-Mayer is producing the Lew Wallace play and novel by arrangement with A. L. Erlanger from the adaptation made by June Mathis. Yum! Yum! What a Thanksgiving feast Fay Lanphier is going to have. Miss Lanphier, who w'is Miss America of the Atlantic City beauty pageant has a featured role in Paramount's "The American Venus." Ernst Lubitsch, Warner Bros, director, shivered while on his visit to Toronto, on location for "Lady Windermere's Fan," and longed for that dear California.