Exhibitor's Trade Review (Nov 1925 - Feb 1926)

November 21, 1925 Page 39 THEATRE EQUIPMENT AND ACCESSORIES News and Facts Bearing on the Design and Improvement of the House and Its Facilities New York's Theatres Total 434,595 Seats New York City's motion picture theatres have a total seating capacity of 434,595, according to a report of License Commissioner Quigley. There are 548 licensed picture houses in the city, divided as follows : Brooklyn, 224 houses, 186,226 seats ; Manhattan, 174 houses, 137,143 seats; Bronx, 71 houses, 66,743 seats ; Queens, 67 houses, 55 S87 seats ; Richmond, 12 houses, 6,596 seats. * * * Construction Programs Active All Over the States LAKE FOREST, ILL. Archt: Anderson & Ticksor, care Jas. A. Anderson, Deerpath. Drawing plans on theatres, stores, and offices at N. E. Forest and Deerpath. Owner— Estate of Jas. Anderson, Geo. Anderson, trustee. LIBERTYVILLE, ILL. Archt: Oppenhamer & Obel, 503 Bellin Bldg. Finishing plans on theatre, store and apt. building at Libertyville. Owner— Carrol Gridley, care 1st National Bank Bldg., Libertyville. ST. CHARLES, MO. Archt: Boiler Bros., Huntzinger Bldg., Kansas City, Mo. Plans drawn for superstructure on theatre at St. Charles. Owner: Robert Stempl, care Strand Theatre, St. Charles. ROCHESTER, MINN. Archt: Buechner & Orth, 500 Shubert Bldg., Minneapolis, Minn. Sketches on theatre at Rochester. Owner : Twin City Amusement Trust, Finkelstein & Ruben, Loeb Arcade, Minneopolis. ANN ARBOR, MICH. Archt. withheld, care owner. Drawing plans on theatre, stores, and offices at 221 S. State st., Ann Arbor. Owner: Bijou Theatrical Enterprises, Inc. 505 Insurance Exchange Bldg., Detroit, Mich. NEW YORK, N. Y. Archt: Walter W. Alschlager, Inc., 65 Huron St., Chicago, 111. Building theatre at E. S. 7th ave., nr. 50th st., N. Y. C. Owner: Roy Theatres Corp., 383 Madison ave., New York City. BUFFALO, N. Y. Archt : G. Morton Wolfe, 377 Main st. Revising plans on theatre at Hertel ave., nr. N. Park ave. Owner : Simon Wertheimer, Chamber of Commerce Bldg. BUFFALO, N. Y. Archt: Henry Spann, 62 W. Chippewa st. Drawing plans on theatre at 3049-51 Bailey ave. Owner: Bickford Realty Corp., 117 Kensington ave. KEARNY, N. J. Archt : W. E. Lehman, 972 Broad st., Newark, N. J. Drawing plans on theatre, stores and offices at 59-69 Kearney ave., Kearney. Owner : Joseph Stern, 207 Market st., Newark, N. J. THINK IN COLORS SEE lit COLORS SWEET ANTICIPATION Another week nearer to the ANNUAL EQUIPMENT DIRECTORY NUMBER. Sweet Anticipation! It's going to be the greatest book ever seen in the Motion Picture Industry. Worth waiting for, and worth working for. Are you doing your share? It's going to be YOUR book. The more of YOU we get into it, the more YOU are going to like it. Offers Blue Prints of Theatre Booths Free Part of the service of the Precision Machine Co., a New York firm manufacturing the Simplex projectors is its offer to theatre owners and architects of blue prints of model projection booths. It stands to reason that a manufacturing concern, specializing as it does, in that one branch of theatre equipment, will have real valuable information to divulge in these prints. At least, so it has been adjudged by the many thousands who have taken advantage of this exceptional offer. Simplex distributors are located in 25 key centers of the country, allowing for an efficient service to all users of the machine at all times. DO IN COLORS WIN WITH COLORS EXHIBITORS! "T H E HOLLYWOOD" changeable letter sign will ADVERTISE YOUR PROGRAMS in locations where you cannot get a poster or card. Change the type daily, (carries 8 x 10 still if desired). The store (location) gets their advertisement freesign carries 9 lines, letters celluloid covered. Letters changed in a jiffy. A cutout figure of a Hollywood beauty is seated on top of sign. Real silk band on head, tassell on cushion (SEE ILLUSTRATION). One sample— $1.50, 6 for $4.80; 12 for $8.00, including letters. We letter the merchant's ad free, also theatre name on sign FREE. Entire sign 14 x 22 inches. Hollywood Film Co., Box 1536 Los Angeles, California Dealers and Supply Houses Write for Quantity Prices. Kleeblatt Press Installs Exploitation Department It is announced by Edwin S. Kleeblatt, president of the Erwin S. Kleeblatt Press, 351-353 West 52nd street, that a new department had been created to handle the complete advertising, publicity and exploitation of motion picture producers and distributors. Charles Reed Jones, formerly director of advertising and publicity for Chadwick Pictures Corporation, is in charge. * * * New Loew House in Yonkers John E. Andrus, realty owner and former mayor of Yonkers, has leased a large plot of ground on South Broadway for a long term of years to Marcus Loew, who will erect a 3,000 seat house on the property. It is located between Harriet and Vark streets. David V. Picker represented Mr. Loew in the transaction and states that the lease will run for one hundred years at an annual rental to begin with $150,000 a year. Construction plans are being prepared by McGuire & DeRose, with Thos. W. Lamb office as supervising architects. Theatre for Haight Street SAN FRANCISCO, Cal. — According to plans filed with the building inspector, a fireproof building will be erected on the north side of Haight street, 137 feet 6 inches east of Steiner, by the Buena Vista Corporation. * * * $1,000,000 House for St. Louis Plans are announced for the erection of a moving picture theatre in St. Louis, Mo., to cost $1,000,000. Corporate Meetings A meeting of the board of directors of the Eastman Kodak Company of New Jersey was held last Monday. * * * Fox to Build The Fox Film Company announces that it will build a $1,500,000 theatre in Buffalo, at the corner of Main and Chippewa streets. ),000 to Remodel The Strand Theatre at LaGrange, Ga., which was recently purchased by R. T. Hill, of Tullahoma, Tenn., had its formal opening last Monday under the name of the New Fairfax Theatre. Mr. Hill owns a number of small town theatres principally in Tennessee. He has spent over $10,000 in remodeling and improving his new house installing a modern heater, two new projection machines, a Reproduce organ, and adding a new and attractive marquise to the front of the New Fairfax. Mr. Exhibitor: Ask at the Film Exchange* for the It's little to ask for, but it's the only reliable aid you can give your musicians to help put the picture over.