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'age 4
Exhibitors Trade Review
\ As everybody, who &~ recognized a truly
great picture, predicted^
"Abraham Lincoln" Wins Photoplay Medal for 1 924
The time of Lincoln's greatest trial — the dark days of the buttle to save the Republic
the (oust touching the screen ever has
seen.
Supervised by the Rotket'ts and ' directed by Phil Rosen, the production, of "AhrafaiujiLincoln" was a si niggle against terrific financial odds. Hut never once did any rtn-rriber of I lie organisation Jose heart nor never did the Uockctts lose faith 'in their undertaking.
The picture completed, it was" brought to New York and, on January 27, 19-24. it was presented at the Gaiety Theater. It came as an unheralded production, liy ihe stand-' ards of Broadway, iu. presentation, was not elaborate; it was advertised, tor the most p'Jrt.y by the faith that the Roekett lirollierS and Miss Marian had in it. jVeverlilclciS, the picture immediately v." on 'he highest pttdse from toe critics. Puotovmv, ill its review, expressed the ger.end opinion when it said. "A ringing answer to the c;dl for better pictures. Out of the hnest over made, and one thut should be seen and encouraged by taking tin whole family."
After lis opening in New York, First National obtained the picture for distribution, although she experts still hoisted that it 'would never make a. tent of money. They were vtong,
"Abraham Lincoln" was inon sinressfui in sm idler cities, than il was in New York. At the height of the craze for jazz picture;, and highly spiced spectacles, the simple story of the Great American played to enormous audiences; of young and old alike. It won new friend* for the movies and new believers in the educational value oi thescrcen.
Perhaps no other single picture has done '■more 10 raise the reputation 0/ file screen in the minds of millions thuu hah this one ■ ■ ■ ;■ ■ > ■
Today Al Rocket t is manager of First National's Eastern Studios.
His brother, Kay, is assistant to Hit hard Rowland , production head of the same company.
And by the verdict of PHOTOPLAY'S readers in voting the gold medal to "Abraham Lincoln," the cause of good pietures h.is been immeasurably advanced.
■ ■ . si ?
Today, after 7005 Theatres have already played it, after a key' city career of extended runs, "Abraham Lincoln " is proving the most remarkable smalhtown attraction ever presented, besides setting a new record for special return engagements I
AUr/A national Pictur