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November 28, 1<>25
National Tie-Up and Exploitation Section
Page 17
CLOTHES MAKE THE PIRATE"
Beautiful Hands
Miss Edna Murphy
in
Leon tiwoL's Greatest Comedy Pfc-^^''CLOTME6 MAKE
THE PIRATE "
at the Strand
TMIS» WCCK
It is interesting to see how added effect can be given to ordinary production stills by the use of scissors, and a little ink. As, for example, the picture in the poster above. This poster is a dandy for window tie-ups in every drug store and beauty parlor in the country. Cutex has a great line of display material, and it is a national favorite among the women.
AS IMPORTANT AS CLOTHES
Women today are paying as much attention to personal charm and beauty, as they are to the matter of proper clothes. As a matter of fact, the comparatively sudden rise in the volume of beauty shop business that has struck the country is eloquent testimony, to the accessibility with which women can be appealed to upon the question of beauty.
In "Clothes Make the Pirate," the entire theme embraces clothes, costumes and beauty. Right here you can take this photograph and tie-up with beauty parlors and department stores, which feature the sale of nail polishes and hand beautiflers. The Cutex Company will be glad to co-operate with you on any store-window tie-up. Take this still and mount it on an ordinary white cardboard, and letter as shown.
Beauty Shop Tie-Up
This same photograph and many others you will be furnished with offer splendid tie-ups with beauty aids for women. Any one of the following national advertisers will be glad to furnish you or the beauty-shop window you select, with handsomely lithographed window display material with which you can tie the picture to. Vivi Face Powder (formerly Vivadou) ; Venida Hair Nets ; Squibbs Cold Cream.
With a little time and preparation, some window cardboards (blank) and brush and ink, your letterer can frame up suitable cards to go into the windows along with the display material the companies will send you. Make liberal use of the photographs pasted on your cards.
IF IT'S HAND MADE
IT'S BETTER
What woman doesn't like to knit? Not only is it economical and pleasurable but it is an agreeable outlet for nervous energy. Window cards, based on the knitting propaganda will be welcomed at all local novelty stores and department stores.
Perhaps you can arrange with stores to use a local woman shown in their store window doing some knitting and illustrating how it is done. Other angles are those of knitting contests for the patrons of your theatre, the proceeds of the sale of the knit articles to go to some local charity. Fertile advertising opportunities lie here. Every woman patron in your locality ought to be sent a personal letter advising her of the contest you will hold and offering either prizes or passes. Advertise the contest in your newspaper advance advertising or through circulars.
.J
Hgne from 'Clothes Make the Pirate '
f/i^fV Novelties of all kinds i
i$ thlS ShOD ^ sorm as novel as
National Pictore 51
5tarrmg Leon Errol
AT THE STRAND NEXT FRIDAY