Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Page 18 National Tie-Up and Exploitation Section Exhibitors Trade Review Dresses — H ats — Jewels Perfumes — Cosmetics Novelties The Ladies Will Have T heir Say in This Picture YOU must never lose track of the fact that the majority of your business comes to you because Mrs. or Miss So-and-So says to the other half of the party, "I would like to see a picture tonight." Or if she does leave it to the judgment of the male members of the party, four out of five will say "to a picture show" and think to himself, "Here's where I save some dough." Therefore it will pay you to sell the ladies on "Clothes Make the Pirate." There are plenty of good tie-ups arranged and ready for you through the exploitation department of Exhibitors Trade Review, all ready for your placing with the local storekeepers. For the women's tie-ups you will never get a better line than that which is offered you on this page. D Bring the playing of You Don't Have to Marry a Pirate to Buy These Clothes Using the above head as a catch line under the still of Nita Naldi in her gorgeous gown, and putting the card in a suitable display of woman's clothes, you will get a fine reaction in any dressmaker's window. The same applies to department stores and any other establishments selling dresses. For window displays on recognized dress styles, two manufacturers are offered. If you are located in the East, correspond with us for the Kummel Manufacturing Company of New York. If west of the Mississippi, Hitsch and Davis of Los Angeles will co-operate with window displays, etc. SILK HOSIERY Did you ever see a woman who did not either wear, or wish to wear silk hosiery. That's another angle for the attention of the fairer sex. A display of Onyx Hosiery, sent upon request, will make a very attractive window. Dress up with stills, and use the treasure chest idea as explained on page 24 to add to the interest of the tie-up. OROTHY GISH created a furor in New York recently when she showed herself on Fifth Avenue with a hand-made "Pirate Hat." It is all the fad now. Although there are no nationally known manufacturers of this hat, every millinery in the country has been making these hats to order. Stills of Miss Gish wearing this hat can be obtained upon application to these offices. We will be glad to furnish you with detailed copy for window cards as well. "Clothes Make the Pirate" to the attention of the best milliner in your town, and co-operate with her fully on making a real tie-up. // you can mail to us your play date on the picture, and the name and address of the milliner you have in mind, we will be glad to go through with all the details. FONTANIS REQUISITES Fontanis, Inc., a New York concern, has a corking line of window display material available for beauty shops and counters, as well as for drug stores, etc. This company deals in perfumes, a recognized national quality, and a full line of toilet requisites. Nearly every store in the country is familiar with the line, and will necessitate no trouble at all on your part to interest the storekeeper. THE ETERNAL FAN Synonymous with the coquette is the fan. All through the romantic ages, the fair lady has always cast her sly eyes over the top | of the little fan that was an im1 ■ portant part of her dress. And IlllillilllllliP [j^y gtJjJ ^ m01-e THE PIRATE'S JEWELS What would a pirate be if he were not able to get all the jewels he wanted? No good at all. At that rate, Leon Errol makes a real good pirate, for there are plenty of jewels on display in "Clothes Make the Pirate." These all make fine tie-ups with your local jeweler and with the jewel and novelty counters of department stores.