Exhibitor's Trade Review (Nov 1925 - Feb 1926)

You ought to play at least one AllComedy Program in Laugh Month. '■ ■ ■ And have an ex " tra comedy on every bill. v Book your Laugh Month comedies NOW from these great series of laughmakers —and a tell your patrons about it • LUPINO LANE COMEDIKS HAMILTON COMEDIES BOBBY VERNON COMEDIES WALTER HIERS COMEDIES JT MM IE ADAMS COMEDIES MERMAID COMEDIES {Jack White Productions* TUXEDO COMEDIES CHRISTIE COMEDIES JUVENILE COMEDIES CAMEO COMEDIES "THE SPICE OF THE PROGRAM" EDUCATIONAL FILM EXCHANGES, Inc. November 28, 1925 "Eighteen Carat' Universal 2 ree,s Edna goes to the city to make up to her father the loss of a diamond which she dropped and which was swallowed by a hen. She gets a: job in a shoe store but is fired because of her awkwardness. She is hired again and is instructed to deliver three packages containing clothes. Credulous Edna falls into the snare of a slick crook and is very sad when she learns the packages are missing. She finally recovers them, and in delivering them to the proper party, she discovers the lost diamond near the gizzard" of a roast chicken and departs happily. A delightful comedy that's sure to please. Certainly not a startlingly new story, nor is it particularly clever, but Edna Marian, pert and pretty as she is, gives it such a fresh touch that the result is more than satisfactory. She provokes laugh after laugh when, in the hopes of recovering the lost packages, she stops every passerby carrying a similar box, hurriedly examines it, and goes on with the search. * * * "Felix The Cat Tries the Trades" Educational 1 ree' From the pen of Pat Sullivan again comes a very diverting cartoon. The aggressive Felix succeeds in landing the job as nursemaid, but when even after climbing up the chimney and bringing down the moon for the baby, he can't quiet him, he quits, and tries his luck at brick-laying. His method of securing the job is certainly ingenious. The laborers whom he has mislead, all start firing the bricks at him which helps rather than hinders him, for the bricks all fly in place, and in no time the building is completed and Felix collects heavily. 'Marionettes" Educational 1 reel A novelty that will make a most acceptable presentation on any program. "Marionettes" is done in natural color and is amazingly reminiscent of "The Voice of a Nightingale," the winner of the Riesenfeld short subjects prize. It strikes me that had "Marionettes" been produced before the awarding of the prize, it would have been mighty difficult making the decision. For one thing the color photography of "Marionettes" far surpasses that of "The Voice of a Nightingale." Hope Hampton is said to be most suited for this type of photography and this certainly confirms the belief. "Marionettes" is an old but beautiful legend, exquisitely presented. The marionettes are given the freedom of life and love, and Pierrot and Columbine are sublimely happy until Columbine is tempted by gold. She leaves Pierrot only to return to him after learning that the material things are as naught compared with their happiness. "The Jail Bird" W. J. Winkler 1 reel An amusing "Alice" cartoon that will cause many a chuckle. It deals with the adventures of the petite star and her friends the cat and a turtle. Their escapades lead them to jail, from which they finally escape with the aid of an ostrich who uses their balls and chains as breakfast food. As usual, this one of the series offers more than laughter. It is a real marvel how the living Alice is blended into the picture with the cartoon drawings of the caricatured animals. "The Jail Bird" is good entertainment for any theatre. Reviewed in This Issue "Eighteen Carat" Universal "Felix the Cat" Educational "Marionettes" Educational "The Fighting Dude" Educational "Pathe Review, No. 49" Pathe "Hold Everything" Pathe "The Bonehead Age" Pathe "One Wild Ride" Pathe "The Jail Bird" Winkler "Pale Moon" Polychrome "Santa Claus" Kleinschmidt "Pale Moon" Polychrome Scenic 1 reel This interesting and different picture is used in connection with the singing of an Indian love lyric. It depicts the customs of an Indian maiden during her wooing. There are some beautiful shots of skies, waters, forest, tepees, canoes, campfires, etc. And as the words of the song, which is not in rhyme, are projected on the screen, the singing accompaniment may be disposed with if necessary. However, a rendition of the haunting Indian melody will enhance the value of the film. Advertise this one as something unusual. * * * "The Fighting Dude" Educational 2 reels Lupino is a poor little rich boy "with nothing to do and not enough energy to do it." His rival for the hand of Virginia is a big strapping specimen, so Lupino doesn't stand a chance. At the suggestion of the girl's father, he joins a gymnasium where he gets some rigorous training. When he believes he qualifies, he has a boxing match with his rival which proves Lupino has improved, but not sufficiently. Here is a rip-roaring comedy with Lupino Lane at his best. Don't hesitate to book this one ; in fact, if you've a feature you're not certain of, run "The Fighting Dude" in conjunction with it. It should give you renewed confidence. Lupino's experiences in the gymnasium supplemented by the actual fight are sidesplittingly funny. That Mr. Lane will be doing big things very soon seems inevitable. His line of comedy is entirely different and individual. Exploit the fight for the benefit of the boys. And remember even those very strongly opposed to prize-fights will like this one for the comedy moments interspersed in the arena will soon make them forget their prejudice. * * * What Others Think 11. SAM DEMBOW, JR. Famous Players-Lasky Corp. "We consider Red Seal pictures unique, distinctive, and entirely different from any other short subjects on the market today." 729 7th Ave. Y. C. Edwin Miles Fadman, Pres.