Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Exhibitors Trade Review A happy audience will come again — and laughs mean happiness. Get back of Laugh / Month by playing plenty of comedies, and advertising them. Here is a great national publicity drive for your benefi t . Ti e up with it* through your own publicity and I advertising and by using plenty, of 'the special accessories. Get your bookings set NOW for this . four week comedy carnival. § "Pathe Review No. 49" Pathe 1 reel This presents a trio of entertaining subjects: "The Timber Farmers," showing how the government is replenishing the great Western forests ; "Makers of Men," showing how West Point builds America's military man-power; and "The Gorges of the Cher," Pathecolor views of a beauty spot in the Chateau Country, France. * * * "Santa Claus" Capt. F. E. Kleinschmidt 2 reels It is the night before Christmas. Two children are lying in bed, apparently asleep until their mother has retired. Then they sneak up to the sitting room to get a glimpse of Santa Claus, to speak to him, to ask him questions about his home in the far North, and what he does all year round. They fall asleep and then dream that Santa comes in and takes them on his knee, and begins to tell them all they wanted to know. This is a Christmas novelty that won't fail of appeal to the kiddies. The idea is novel, and the far North background faithful to the locales represented. Capt. Kleinschmidt has shot these scenes in the most northerly points accessible by a camera expedition, and this fact is graphically borne out by the huge ice floes, the schools of porpoises, polar bears, and reindeer that figure in the close-ups. The story of Santa Claus is presented with a naive human interest that will undoubtedly bring glee and good cheer to the hearts of children. * * * "Hold Everything" Pathe l reel A fairly amusing comedy that starts off in very promising fashion, but without warning, introduces the much overdone "theatre" gags. Katherine Grant is featured together with Eddie Borden and Martha Sleeper, although she is only seen in the first few scenes. She has such a sparkling personality that one cannot help but feel that "Hold Everything" would have benefited considerably by Katherine's reappearance. Eddie Borden and Martha Sleeper do as much with the antiquated situations as is possible. * * * "The Bonehead Age" Pathe 1 reel This Aesop's Film Fable cartoon compares favorably with its prototypes. There is the introduction of a new character — a beautiful bathing girl, as it were — who first leads the old farmer on, and then gives him the "cold shoulder." The broad satire with which this situation is handled will prove mirth-provoking, to say the least. $ Sji Sfi "One Wild Ride" Pathe 2 reels The "Gang," excepting Farina, build an unusual vehicle out of an old automobile and hitch a horse to the back to push it. They have a glorious time riding while Farina toddles along after them, crying for a ride. When the "Gang" leave the wagonmobile because the owner of the horse claims his animal, Farina climbs into the vehicle. It is standing at the top of a hill, and before Farina knows what is hapoening she is on one wild ride which ends when she collides with a watermelon wagon. Always diverting and deliciously refreshing are the antics of these kids, and in "One Wild Ride" they are given wide scope for their funmaking. Farina always distinguishes herself anyway, but in "One Wild Ride" she is given full play for about half the picture and proves conclusively that she can hold her own. She has the gift for registering all kinds of emotions, and on this wild ride she has an opportunity to display her versatility. In quick succession she registers fear, ecstacy, and nonchalance. She's a perfect darling, and if she fails to become anybody's favorite, the fault lies with the "anybody." The "Our Gang" trademark is a commendation in itself and "One Wild Ride" justifies it. News Reels In Brief Pathe News No. 96 CULVER CITY, CAL. — Aquatic champions beware — baby mermaid enters the swim!: Bonnie Barrett, four years old, does crawl and back strokes with the skill of an expert. RABAT, MOROCCO (except Baltimore and Washington) — New French Resident Governor takes post in Morocco. M. Steeg, former Governor of Algeria, receives warm welcome upon arrival with escort. FLASHES OF THE PAST: 1910-1925.— The pulsing historical drama of the past 15 years has been preserved in graphic record by the Pathe News. It now resurrects the greatest chapters of this epoch to make history repeat itself before your eyes. COLUMBUS, OHIO (except Cincinnati, Cleveland and Chicago). — Red Grange plays his last intercollegiate football game. Record throng of 85,000 sees noted "Galloping Ghost" star as Illinois defeats Ohio State. ROME, ITALY. — Italian flier sets record for Japan-to-Rome flight; Premier Mussolini is among thousands who greet aviator at Tiber landing after trip lasting 22 days. DIVING IN FLAMES. — A Pathe News Fifteenth Anniversary Feature. NEW YORK CITY (Washington and Baltimore only). — Georgetown hands Fordham first defeat of season, 27 to 0. Washington team's victory is considered one of the most surprising reversals of year. International News No. 97 ROME, ITALY. — Beware! says Mussolini, parading his power. Premier answers threats of foes by displaying Fascist army's might. WESTBURY, N. Y. (omit Boston and St. Louis). — Raises stingless bees. If you don't believe it's possible take a look at brave Mr. Storey trying them out on himself. BOSTON, MASS. (Boston only). — Elks in colorful parade at cornerstone laying. Thousands attend ceremonies marking forward step in building of new home. ST. LOUIS, MO. (St. Louis only). — Home city welcomes Secy, of War Davis. Big parade in honor of new army chief and host of notables join in greeting. LONDON, ENG. — Film memories of Dowager Queen Alexandra. Intimate glimpses of King George's mother whose death has plunged all Britain into mourning. HKOGO KEN, JAPAN. — Thousands battle in "fighting festival." Japanese villagers revive a strange custom of their forefathers. NEW YORK CITY. — Champion canine jumpers set a new high record. Drako's leaping hounds in remarkable exhibition for International Newsreel. COLUMBUS, O. (omit Chicago, Cincinnati, Cleveland, Washington and Indianapolis). — "Red" Grange makes farewell appearance as gridiron hero. Greatest football player of the day plays his last college game. WASHINGTON, D. C. (Washington only). — Mrs. Coolidge sees Marines defeat Army. Leathernecks win 20-0 in exciting gridiron match. BALTIMORE, MD. (Washington only). — ArrayNavv game thrills Goucher College girls. 1: Plenty of action. 2: The victors celebrate. BLOOMINGTON, IND. (Indianapolis only). — Indiana University's new stadium dedicated. Picturesque ceremonies open with placing of wreaths in memory of war heroes. LOS ANGELES. CAL. — Trio of daredevils frolic atop of airplane wing. It's the first time three men ever chose this particular spot for a place to get together— but they should worry. Kinograms No. 5138 NEW YORK. — Syracuse runners win cross country race. Pittsburgh second, Harvard third, in team score in six-mile intercollegiate contest. LONDON. — London welcomes a new Lord Mayor. Glittering parade and gorgeous floats from British possessions mark annual event. NEW YORK. — Santa's workshop going full blast. Crew of St. Nicholas speeds things up in toyland as great day of cheer draws near. ROME. — Joy-mad thousands greet hero airman. Italian crowds give tremendous ovation to Command Pinedo after 35,000 mile flight. ALEDO, ILL. — Illinois has world's fastest corn husker. Thousands of farmers come for miles to see contenders from many states strive for title. A Kinograms Exclusive. CAMBRIDGE. — John and Eli battle to a scoreless tie. Harvard team in great comeback baffles Yale's powerful attack. 52.000 see game. PALO ALTO, CAL. — Biggest bonfire is Stanford fun beacon. University students hold rally with flaming tower more than fifty feet high. A Kinograms Exclusiv.