Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
00087
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 28, 1925 Page 37 FIG. 406 Mecco" Marquise An artistic exterior is just as necessary to success as the right film inside the "house," and no one element adds so much attractiveness as a carefully selected marquise. As manufacturers for years of structural, ornamental and sheet metal building specialties, we have the most comprehensive designs at inviting prices. We can provide a type to suit any architectural scheme, or design one to meet the individual taste of exhibitors or their architects. \ , Consider now the substantial increase in attendence you can achieve; write today for descriptive folder. — E. T. R. The MOESCHL-EDWARDS CORRUGATING Co. BOX 564 CINCINNATI, OHIO. Manufacturers of Mecco Ornamental Ceilings and Side Walls and Metal Projecting Booths Duplex Makes Unusual Offer to Exhibitors The Duplex Motion Picture Industries, Long Island City, N. Y., manufacturers of rewinders, splicing blocks, measuring machines, reel-holders, etc., in short, everything that is necessary to booth equipment and to the exchange, are offering a combination of all their products at an unusually attractive price, assuring exhibitors in need of such products that it will be very much worth their while to take advantage of this offer at once. They boast of the fact that every item they manufacture is of the very highest quality and made of materials which have been found superior. In the manufacture of their reel-holders, rewinders, etc., they do not use cast parts which are readily broken, but the very finest type steel obtainable. They also claim that their splicing blocks, measuring machines and every other item in their catalogue, which is obtainable on request, are designed to give the very best service possible. Theatre Supplies Booming C. H. Badger, of the Stebbins Picture Supply Company, Kansas City, is responsible for the statement that the supply business is better than in several years previous. "We have enjoyed the best demand for general lines of theatre supplies this season than in many years," said Mr. Badger. Powers Sales Reported Chas. Plane, manager of the Des Moines office, reports a sale to Wm. Youngclaus of two Powers machines for Scranton, Iowa. Mr. Boltzley, of Bussey, Iowa, has purchased a Powers projector and other supplies. Just Enuff Room here to remind you about the Big Xmas Equipment Issue. Watch For It. Motor-Generators for Projection Purposes SOMETHING NEW Means Better and More Light Get the Particulars Write Us Built to Serve the Best by Test Sold on a Money Back Guarantee Basis The ACME ELECTRIC and MFG. CO. 1449 Hamilton Ave. CLEVELAND, OHIO Manufacturers of Electrical Equipment for 10 Years PAINT YOUR OWN I ELECTRIC! SIGN THIS SPACE "DE LUXE" Interchangeable FLASH SIGN (Flashes on and off) AN IDEAL DISPLAY SIGN FOR YOUR DAILY PROGRAM The most practical, most effective and lowest priced display of its kind on the market. Can be placed on the stage, in the lobby, over the ticket booth or in stores around your neighborhood. The sign inserts are to be painted on transparent paper by your sign man. This paper is obtainable in six different colors. The patented mahogany frame in front of the sign box, which is 15 inches wide and 24 inches high, and consists of two frames hinged and grooved together, grips the inserted paper and tightens it stiff as a drumhead. An ideal publicity medium that is being used extensively by Chicago Exhibitors. Ascher Bros, have several for each one of their 15 theatres. Price $10.00 F.O.B. Chicago In lots of 6 — $8.50 ea. 100 Sheets Transparent paper in assorted colors, $2.50. Mail check with order or shipment is sent C. O. D. Can be returned after five days tryout if not satisfactory. DE LUXE STUDIOS 833 W. Washington St. CHICAGO, ILL.