Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
00088
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Page 38 Exhibitors Trade Review TICKET BOOTHS MIRRORS LOBBY DISPLAY FRAMES ALL DESIGNS ORIGINAL Lm OUR New Catalogue CONTAINS All the newest and most original designs for theatre lobbies. Send for Our New Catalogue. Stanley Frame Co. L. RING, Pres. 727 7th Ave. New York Glocolor Your Lamps Beautiful, durable colors. Do not fade. Dry without current. Colored by yourself in three minutes. New shades and unusual effects. Used by thousands of the country's best known exhibitors including the Capital Theatre, Loew's New York, Keith's Albee, Criterion, Rialto, Rivoli, Strand Theatres. Order a few trial cans at once. ROSCO LABORATORIES 133 Third Place, Brooklyn, N. Y. Gelatine Sheets size 19" by 21" for reflectors and spotlights Patented In VALLEN Curtain Machines and Noiseless Tracks. Do not confuse cheapness with economy. Figure your cost over a period of years — do not base your conclusions on the purchase price! "THE PERFECT CURTAIN TRACK' Patent Applied For. E. J. Vallen Electrical Co. Akron, Ohio S. O. G. CONDENSERS COMBINE HEAT RESISTANCE AND SUPERIOR OPTICAL QUALITIES They are more highly polished than others. They are of extreme clearness and do not discolor. They do not absorb light rays, or rays of photographic value. The S. O. G. factory is affiliated with the famous Goerz Works of Berlin Sole Distributors: Fish-Schurman Corporation 45 West 45th Street 1050 Cahuenga Avenue New York City. Los Angeles, CaL Also Sole Distributors of: Goerz Motion Picture Raw Stock 22 Phelco!" I Charles W.Phellis&Co. INCORPORATED 130 West 42nd Street, New York MAZDA GETS OVER A 122 FT. THROW ENID, Okla. — Two of the very latest type Motiograph projectors were installed in the New Royal, opened recently here. These were Mazda equipped with Cinephor Condenser system, the installation being done by H. G. Creekmore, chief projectionist. New Superlite lenses and motor driven rewind were also installed. The equipment was sold by the Anderson Theatre Supply Co., Oklahoma City, Okla., and they are to be complimented on this wonderful installation. The throw is 122 feet and the light source is Mazda, the picture is very bright and clear with this long throw. Mazda is usually recommended for only 100 foot, but with the Cinephor Condenser system the picture is plenty bright enough at this long throw. A Minusa screen is used with dandy results. ^ ^ EQUIPMENT ASSOCIATION OFFICE IN CHICAGO IS MOVED Offices of the Association of Motion Picture Equipment Dealers of America have been moved from 417 S. Dearborn street, Chicago, to 1018 S. Wabash avenue. The latter location is on Chicago's "film row." A committee consisting of H. A. R. Dutton, B. A. Benson and C. H. Fulton will look after the affairs of the association in the new quarters. The new office is within easy access of this committee. BIG GAIN SHOWN IN FOREIGN SALE OF PROJECTORS Preliminary Department of Commerce figures show that 166 motion picture machines valued at $38,890 were exported from the United States during the month of August as against 99 valued at $23,699 in July, and 64 valued at $16,484 in August, 1924. Good Condensers S. O. G. condensers are made of a new optical glass produced by the Sendlinger optical Glassworks of Berlin, Germany. This firm is affiliated with the C. P. Goerz Optical Works of Berlin, and supplies the Goerz Works of Berlin with all optical raw glass used in the manufacture of the famous Goerz lenses, field glasses, and scientific instruments. The glass is specially tempered and therefore can stand extreme changes of temperature with no danger of cracking, outlasting many times condensers made of ordinary optical glass. But it is the combination of heat resistance and superior optical qualities which puts the S. O. G. condensers in a class by themselves. They are more highly polished than others ; they are of extreme mechanical and chemical clearness, and do not discolor ; they do not absorb light rays, therefore they produce the purest light on the screen, if used in projectors; they do not absorb rays of photographic value, therefore they give the maximum light value for the photographic film, if used in studio lights. PEERLESS LAMPS USED Northwest exhibitors are rapidly equipping their booths with Peerless lamps. Recent installations reported by B. F. Shearer, Inc., are The Columbia and the Bob White, both in Portland ; W. M. Morelock, in his new house in Cottage Grove, Ore. ; Legion, Walla Walla, Frank Talabere ; New Criterion, Medford, Ore., and the Vining, Ashland, Ori.