Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
00094
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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THIS IS FOR YOU, MR. MESSITER! We're tickled to hear about the big business at the Whitehurst Theatres, Baltimore. Your congratulations to Metro-Goldwyn-Mayer are certainly appreciated. Business great with 4 'Never The Twain" at the New Theatre! And records broken with Ramon Novarro in "The Midshipman1 ' at the Century. Those things are good to hear. You wish us "continuous success in producing pictures with the merit of these." Mr. Messiter, we want you to know this. We want all exhibitors everywhere to know this. We'll continue to make successful pictures. As long as we continue to put ourselves in your place. Our studio contains the most skilled picture creators in the world. But they never for a minute forget your slant. They ask themselves: "Will it sell tickets to Maggie, to Tom, to the millions?" "Will it stop them on the Main Streets of the world and draw them into the theatre?" Look over our releases and there's the answer. The Industry marvels at the continuous flow of hits from Metro-Goldwyn-Mayer. This week it's "Bright Lights" with Charlie Ray and Pauline Starke; and next week it's Elinor Glyn's "The Only Thing." Every week it's a money-maker Why? Because we never start making a picture until we know darn sure. That Mr. Messiter of Whitehurst' s Theatres, and thousands of showmen like him will say: "That's box-office." Ask The Man Who Is Playing The Quality Fifty-Two Published weekly by Exhibitors Review Publishing Corporation at 34 North Crystal Street, East Stroudsburg, Pa. Editorial Offices, 4S We* 45th StreM. New York City. Subscription $2.00 a year. Entered as second-class matter Aug. 5, 1922, at postoffice at East Stroudsburg, Pa., under act ol March 3. 1»7».