Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
000519
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 15, 1921 BETTER THEATRES AND EQUIPMENT 1405 FAIR WARNING!! THEATRE OWNERS ARE HEREBY WARNED AGAINST THE USE OF IMITATIONS OF THE ORIGINAL Patented Newman Ticket Chopper The improved mechanism used in our machine is covered in a thorough manner by U. S. Patent No. 1194771, granted Aug. 15, 1916. Under the law Manufacturers, Dealers and Purchasers are liable to Prosecution OUR RIGHTS HAVE BEEN INFRINGED UPON AND WE ARE PLANNING TO TAKE ACTION AT ONCE. The Newman Ticket Chopper is the only mutilator which can be positively guaranteed to: 1. Cancel each and every ticket effectively. 2. Perform its work without clogging. For Your Protection Purchase the Genuine Newman Chopper. Write for a copy of Catalog "R" THE NEWMAN MANUFACTURING CO. 717-19 Sycamore Street, Cincinnati, Ohio CHICAGO BRANCH 3 W. Washington Street Sold by All Equipment Dealers World's Largest Exclusive Amusement Ticket Plant T>r\l I RESERVED K.VJL.L. coupon 1 FOLDED TICKETS BEST FOR THE LEAST MONEY WE SPECIALIZE AMUSEMENT TICKETS OF ALL KINDS GUARANTEED CORRECT QUICKEST DELIVERY 352 N. ASHLAND AVENUE CHICAGO, ILLINOIS Baby Spot Be Sure Your Equipment Comes from the Chicago Cinema Equipment Company Whatever you need to make the equipment modern and up to date, from orchestra chairs to baby spot lights, can be purchased at the right price, through this company. In the larger theatres, from coast to coast, you'll find Chicago Cinema Equipment — and remember that this equipment was the final choice in the face of the keenest kind of competition. A copy of our illustrated bulletin should be in your bands — NQW. Ask for it. Chicago Cinema Equipment Company Manufacturers of dlasolvera, reflector*, rewind*, orchestra chain, etc., ate. I Kildare & Arthington Streets Chicago, IU. Raven-Haftone Has Solved the Screen Problems in These New York Theatres: "CAPITOL" ' 'SHERIDAN" "CENTRAL" "BELMONT" "44th STREET" "LAFAYETTE" "PLAZA" "REPUBLIC" The "RAVEN-HAFTONE" May Solve Your Screen Problems and other important Motion Picture Houses throughout the country Raven Screen Corporation One Hundred Sixty-Five Broadway, New York Beautify Your Theatre Lobby and Interior Witli Ornamental Lighting Fixtures And Plastic Relief Ornaments Designs of a Character Individual Write for Catalogue tEfje J^attonal plastic Relief Co. 328-330 Main St., Cincinnati, Ohio "How Did You Get It Up So Completely and Simply?" That's what we hear from those who have purchased the Loose-Leaf Simplified System of Accounting for Motion Picture Exhibitors Sent postage prepaid to any part of U. S. for $10.00 BY EXHIBITORS— FOR EXHIBITORS Published by EXHIBITORS TRADE REVIEW 1587 Broadway, New York City