Exhibitor's Trade Review (Sep-Nov 1921)

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1410 EXHIBITORS TRADE REVIEW Volume 10. Number 20. BRIGHT IDEAS This Department Offers $5 for the best practical idea submitted. It may concern any part of the theatre. Ideas not deemed suitable for the award will be published unless otherwise requested. For Reel Bands Thomas J. Cruise of Hebron, Neb., whose name we have seen here before, sends in the following: This is an idea for keeping reel bands when using film. & r e 1 6 A is a board 1 in. square and any length. B is the reverse side of a snapper clothes pin fastened onto the board with screws. Use on clothes pin for each reel band. This may be placed anyplace around the booth. Not a Brickbat Editor, Bright Idea Department, Exhibitors Trade Review. This is my second contribution to your valuable department, although this idea does not pertain to the theatre, I'm sure it will prove an indispensable aid to all projectionists. Here it is: Why not conduct a projection department in place of the Bright Idea department — a department in which all projectionists could interchange, or rather exchange, ideas pertaining to the theatre? I am sure such a department would be cordially welcomed by all the projectionists now contributing to your department. Anyway, let's hear from more of the fellows. Now, Mr. Editor, please do not consider this letter as a criticism of your department for, if it is, let it be a constructive Prize Winners Here are the Bright Ideas prize winners : THOMAS J. CRUISE, HEBRON, NEB. ISSUE SEPT. 17. LEE MILLSAP, MAYFIELD, KY. ISSUE SEPT. 10. WILLIAM LITTS, NEW LONDON, WIS. ISSUE SEPT. 3. GEORGE TUCKER, BRENHAM, TEX. ISSUES AUG. 27, JULY 30 AND 23. ED SEVERSON, FARIBAULT, MINN. ISSUE JULY 30. Congratulations, boys! Come ahead with more ideas. criticism rather than a knock. I'm sure you will get my idea. It's this, for any other information (relating to the theatre) I turn to the Exhibitors Trade Review. Let me hear from you personally in regard to this matter. I'll close with the best of well wishes for your health and the welfare of the department, also, last but not least, good luck to the Exhibitors Trade Review. Respectfully yours, James Hart, Chief Proj., Rex Theatre Co., Oshkosh, Wis. LENSES RO-JEX QUALITY Write for full information Projection Optics Co., Inc. Rochester, N. Y. p OUR EQUIPMENT SERVICE Exhibitors Trade Review maintains a Service Department for Exhibitors. It undertakes to advise on all theatre problems. Send Your Problems to SERVICE DEPARTMENT EXHIBITORS TRADE REVIEW NO DENYING— the carbon arc is best for moving picture projection, and Columbia Projector Carbons lead the field because of their bright white light, steadiness and lack of noise at the arc National Carbon Company Incorporated CLEVELAND, OHIO RED INKDANGER SIGN From an exhibitor: "Your Simplified System of Accounting for picture theatre owners received. For two years I went along without keeping a set of books. I didn't want to hire a bookkeeper — in fact, I couldn't afford to. "During those two years I thought I was making a neat little profit, but as a matter of fact I was in RED INK all the time and didn't know it. "Now I can glance at the Simplified System at any time in the day, week, month or year and tell whether the red ink sign is up. I'm ahead of the game so far this year." Don't go along another day unaware that you are losing money. Send $10 and we will mail immediately, postage prepaid to any part of United States, our Complete Loose Leaf Simplified System of Accounting for Motion Picture Exhibitors. EXHIBITORS TRADE REVIEW Knickerbocker Bldg., Broadway and 42d St. New York City