Exhibitor's Trade Review (Sep-Nov 1921)

1720 EXHIBITORS TRADE REVIEW Volume 10. JSumber 25, Robertson -Cole Announces Release "Fightin' Mad" Is French Production Included in List of Features to Be Released in November and December Charles R. Rogers, general manager of distribution for R-C Pictures, has announced to his branch managers an array of releases for the months of November and December, the first of which will be known as "R. S. Cole Month," in recognition of the leadership and high business principles of the head of R-C Pictures. The list includes the following subjects: The Swamp with Sessue Hayakawa, in which the noted JapaneseAmerican star proves again that he has few equals and no superiors on the motion picture screen. The Swamp is a story of life in New York ; of life in the slums and the high places of society, in which Hayakawa portrays the role of a Chinese street merchant. The story was written by Hayakawa himself. The Lure of Jade will star Pauline Frederick. The story was written by Marion Orth and has to do with the experiences of a young woman, the daughter of a rear admiral in the navy. She becomes the unwitting victim of a scandal and goes to the South Seas, virtually an outcast. There she sets herself up as the keeper of a resort frequented by drifters from all parts of the world. Thomas Holding, Hardee Kirkland, Leon Bary, Arthur Rankin, L. C. Shumway, Clarissa Selwynne and others appear in the cast. Colin Campbell directed. Possession, scheduled for release November 20, is founded upon the widely read novel Phro&'O, by Sir Anthony Hope. It was directed by Louis Mercanton, reputed foremost picture producer of France. Malvina Longfellow, an American actress, has the leading role in Possession. Two Gasnier specials A Wife's Awakening and Silent Years also are included in the November-December list. A Wife's •Awakening, with Fritzi Brunette, William P. Carlton and Sam De Gras heading the cast, was based on an original story by Jack Cunningham. Silent Years was founded on the popular novel Mam'selle Jo from the pen of Miss Harriet Comstock. Pauline Starke, Rose Dione, Tully Marshall, George Seigmann and others are in the cast. The Duke of Chimney Butte brings Fred Stone back to the screen in one of his most congenial roles. The story was adapted from the novel of the same name by George Washington Ogden. Frank Borzage, who made Humoresque also directed The Duke of Chimney Butte which is scheduled for release on December 5. William Christy Cabanne's production of New York stage life, Behind the Curtain, will be released on December 11. It was written by Mr. Cabanne himself. For release on Christmas Day, December 25, Doris May will appear in Eden and Return, her second R-C starring vehicle. It is a romantic comedy based upon the stage success of that name and portrays Miss May as a debutante who rebels at her father's ideas of whom she shall marry. Cables Show Jackie Coogan's Pictures Draw That Jackie Coogan is almost as popular in England and the surrounding country as his "partner" Charlie Chaplin, was evinced by a cable received by David Howells, Inc., stating that to date, the English bookings alone had exceeded 45,000 pounds on Peck's Bad Boy, with the foreign exhibitors clamoring at the British exchanges for release dates of the Coogan feature. At the same time, an offer arrived to Jackie from England, Scotland, Ireland, and Wales, offering 15,000 pounds cash advance and a fifty-fifty split over 20,000 pounds on all of the new Coogan series of pictures including the My Boy feature just completed. The offer further stated that were Jackie to make a series of personal appearances in that territory, said visit to last about six weeks, they would guarantee him $100,000.00. According to Sol Lesser, now in New York with the Coogan My Boy feature, Jackie will probably make his third or fourth picture in England and arrangements are already being entered into for studio space for the starlet. Colonel Fred Levy, who represented Associated First National Pictures, Inc., in closing the English rights for Peck's Bad Boy, will probably arrange the details of Jackie's visit to the British Isles and for the final details pertaining to the future Coogan series of pictures. on Metro's List for Next Month Metro concluded negotiations this week for the distribution of Fightin' Mad, a super-special outdoor production whose cast includes such celebrated players as William Desmond, Virginia Brown Faire, Rosemary Theby and Joseph J. Dowling. It will be released, the indications are at present, early in December. Fightin' Mad is said to be an action picture. Its story centers upon the strenuous life of a red-blooded young man who has become restless in the small community where he was born, and who goes forth seeking adventure with a kick in it. The Metro officials who witnessed its first showing were amazed that so many thrills, so much romance and intrigue and swift surprise could be crowded into six reels. The story is by H. H. Van Loan, author of The Virgin of Stamboul and other screen sensations. Also in the cast, prominent but not previously mentioned, are Doris Pawn, William Lawrence, who will be remembered as Alice Lake's leading man in Body and Soul, Emmett C. King, Jackson Richard son, William J. Dyer, Bert Lindley, George Stanley and Vernon Sniveley. W. C. Cabanne Rushes Work on New Picture William Christy Cabanne is pushing work to the utmost on his forthcoming R-C picture, the working title of which is Women of Conquest. Mr. Cabanne is taking his interior scenes in the Metro studio in New York, a part of which he has leased for this production. Other scenes were taken on Long Island and in New Jersey. Still others were "shot" in the Park Theatre recently, Mr. Cabanne engaging the theatre for an entire day. Little Miriam Battista, the child actress who won laurels in Humoresque; Willie Collier, Jr., Billie Dove, popular Follies beauty; Doris Eaton, sister of Mary Eaton, dancer of the Follies, and others, are taking part. The story was written by Mr. Cabanne. Extraordinary Announcement: tCfje preafeer* ATLANTIC CITY, N. J. ON THE OCEAN FRONT FIREPROOF Remarkable Reduction in Rates FROM SEPTEMBER 19th, 1921 European Plan $2.50 up daily, Single $4.00 up daily, Double American Plan $42 up weekly, Single $77 up weekly, Double Hot and Cold Sea Water in all Baths New Golf Club Privileges Fireproof Garage on Premises NONE SO BLIND AS THOSE WHO ■WILL 'NOT SEE"