Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001388
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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VI fc EXHIBITORS TRADE REVIEW Volume 10. Number 26. Phenomenal Service That Cost You Nothing Extra! On Friday, Nov, 11th, on the third anniversary of the Armistice that brought peace after years of bloodshed, the Nation bowed in silence before the coffin that contained our cherished and Unknown Dead. Foch, Beatty, Diaz, Jacques, Pershing, the great leaders of an Allied cause, united with the distinguished guests of many nations in reverent tribute to the soldier who lost not merely his life but his very name in his duty to his country. Here was something in which every man, woman and child who claims Americanism shared, in spirit if not in presence. Is it strange that the Pathe News, ever foremost in presenting events of interest, should have given phenomenal service without extra cost, thereby living up to its high traditions? Was it not in keeping with the Pathe News quality that the pictures issued of this notable happening were won % derful, impressive, and complete? PATHE CI