Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001389
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

i\ovember 26, 1921 EXHIBITORS TRADE REVIEW VII What Was Done How It Was Done The funeral procession left Washington for Arlington at 8.30 a. m. At 10 a. m. a special aeroplane was in the air, bound for the Pathe factory at Jersey City with complete negatives of the procession. The impressive services at Arlington were finished at 1.30 p. m. At 1.45 p. m. another special aeroplane was in the air, also bound for Jersey City. Special messengers in swift cars delivered the finished special editions to the leading Broadway and Brooklyn theatres so that they were being shown at 7.30 p. m. the same evening. But Pathe News service is not for Broadway only. Special messengers went with prints by fast train to Boston, Pittsburgh, Albany, Buffalo, Washington, Philadelphia, New Haven and Newark at 10 o'clock the same night. Airplanes took prints to Cleveland, Chicago and points west. Fast mail took prints to Atlanta, Charlotte and New Orleans. To show the tremendous speed, prints were due in San Francisco on Monday the 14th, at 3 p. m. This is SERVICE, gentlemen, the kind you have always had from Pathe News, the kind you will always get. And it costs you nothing extra.