Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
00010
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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EXHIBITORS HERALD -WORLD October 4, 1930 LEADERS/ • in S ound , Quality and Service/ SINCE January 1930, RCA PHOTOPHONE has been making theatre installations at the rate of 132 a month ! . . . Dominating the field of careful buyers! Each month the number increases! . . . Today, RCA PHOTOPHONE is the dominant equipment! • . . leading all in sound quality! Only QUALITY could account for such tremendous growth . . . the QUALITY that is built into the equipment . . . QUALITY of installation . . . and QUALITY of service after installation ! SOUND QUALITY has placed RCA PHOTOPHONE in its superlative position in the talking picture world. RCA PHOTOPHONE has brought to thousands of theatres, large and small, a perfection in sound reproduction that is the logical result of the unmatched resources, the unrivaled engineering genius, the strength and stability of the world's greatest electrical and acoustical organizations. The theatre, whether it be 500 seats or 5,000, equipped with RCA PHOTOPHONE is giving to its audience THE UTMOST IN SOUND QUALITY! PHOTOPHONE wiirggtiircw RCA PHOTOPHONE, Inc (Subsidiary of Radio Corporation of America) EXECUTIVE AND COMMERCIAL OFFICES — 411 FIFTH AVENUE, NEW YORK CITY Cash Price *2,500.00 Small Theatre Equipment forcapacitiee to 1,000. SOUND ON FILM ONLY. Deferred Payment Plan averages , . . ®43.°'5 Weekly* Cash Price *2,995.00 SmallTheatre Equipment forcapacities to' 1,000. SOUND ON FILM AND DISC. Deferred Payment Plan averages . ... ®51.90 Weekly* Cash Price $6,500.00 For Th'eatres to 2,000 seating capacity. Deferred Payment Plan averages . . . ®7o.20 Weekly* Cash Pric s9,250.00 ForTIieatres of 2,000 capacity and over. Deferred Payment Plan averages . . . $100.80 Weekly* •Average Weekly Com on Deferred Paymenl Plan is baaed on 2 your itrm and Includes rental, service, carry(ng"cfaorge and inaurnnce. V. S. BRANCH OFFICES .. . ALBANY, DeWilt Clinton Hotel; ATLANTA, 101 Marietta St.; BOSTON, Statlcr Office Bldg.; CHICAGO, 100 W. Monroe St.; CLEVELAND, Film Bldg.; DALLAS, 1700 Commerce St.; DENVER, U. S. Nat. Bank Bldg.; DETROIT, Fox Theatre Bldg.; KANSAS CITY, 1717 Wyandotte St.; LOS ANGELES, 7000 Santa Monica Blvd.; PHILADELPHIA, 261 N. Broad St.; PITTSBURGH, Wm. Perm Hotel; SAN FRANCISCO, Ruhb Bldg.; SEATTLE, Orphcum Theatre Bldg.; WASHINGTON, 1910 K St., N. W. CANADIAN DISTRIBUTORS.. .Electric*, ltd,, 366 Mayor St., MONTREAL. RCA Sound Equipments, Ltd., 503 LindHay Bldg., WINNIPEG and 3566,39th St., W., VANCOUVER, B.C. BranchcH and Agents in All Principal Foreign Countries.