Exhibitors Herald World (Oct-Dec 1930)

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w The Independent Film Trade Paper EXH IBITO RS HERALD WORLD Home Office: 407 So. Dearborn St, Chicago In This Issue REZONING Organized Opposition to Rezoning Is Only Hurting the Small Exhibitor for Whom It Is Intended, Say Men Who Have Played a Leading Part in Rearranging of Protection — Plans Strike Snag in Chicago and New Orleans— San Francisco Accepts New Schedule. LABOR Sympathetic Strikes Loom as Musician Controversy Goes On — Stage Hands and Operators Threaten to Walk Out in Two Cities Unless Agreements Are Reached — Ultimatums Are Issued By Labor Executives at Philadelphia and St. Louis. COMPLETE INDEX TO CONTENTS NEWS Erpi has extended ten million credit to film industry, says Otterson; company has fallen far below 20 per cent set as maximum profit, press is told. Big improvement claimed for new process of showing pictures on wide screen — Laboratory device is attached to printing machine. Bright outlook is reflected in net profit returns of four companies—Radio to make all prints on Coast at million dollar plant. Percentage plus 50-50 profit split is blamed by operators and bookers of independent chains as making this "hardest buying season." DEPARTMENTS The Short Feature 42 Music and Talent 50 Box Office Promotion 43 Classified Advertising 56 Chicago Personalities, by Jim Little 60 FEATURES New Product 29 The Voice of the Industry (Letters from Readers) 58 Securities Price Range 20 Hollywood, by Douglas Hodges 33 Broadway 18 Sound Reproduction 37 Pictorial Section 21 J. C Jenkins — His Colyum 41 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Paramount, Metro-Goldwyn-Mayer, Eastman Kodak, Technicolor Corporation, Postal Telegraph, RCA Photophone, First National, Pathe, Fox, Universal, Chalmers Publishing Company, National Screen Service, M. E. Moss Publishing Co., Economy Novelty and Printing Co. MUSIC AND TALENT— Quality Slides, Remick Music Corporation, Lewis Manne Butler, Leo Feist, Inc., Brooks Costumes, Julia Dawn, Kae Studios, Charlie Crafts, Hy C. Geis. CHICAGO -407 South Dearborn St. Telephone Harrison 0036-37-38 Cable Address: Quigpubco EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD 1605 North Cahuenga St. Telephone Gladstone 2118 2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wickersham 2366-2367 JAY M. SHRECK, Neto York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all coun tries of the Americas S3. 00 per year; Great Britain and its colonies £1 per year. Other foreign countries^— So. 00 per year. Single copies 25 cents. Advertising ra te cards and Audit Bureau of Circulations statements furnished upon applicat'on. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.