Exhibitors Herald World (Oct-Dec 1930)

24 EXHIBITORS HERALD-WORLD October 4, 1930 Digest of San Francisco Zoning Plan SAN FRANCISCO ZONING ZONE 1 — California theatre, Paramount, St. Francis, Fox, Warneld, Embassy, KKO Orpheum, Davis, Golden Gate, Edison, Premier, Strand, Casino, Pompeii, Egyptian Circle, Peerless, Majestic (3rd St.), Silver Palace, Unique. ZONE 2 (Mission District) — El Capital theatre — Key_ 2a, New Mission — Key 2a, Rialto — Key 2a, Majestic, Gaiety, Victoria, Lyceum, Roosevelt, Palmer, Castro, Courtland, Lux, Shamrock. ZONE 3 (Fillmore District) — New Fillmore theatre— Key 3a, Uptown — :Key 3a, American, Harding, Haight, Riviera, Princess, Regent, Plaza, Temple, Hayes. ZONE 4 (Richmond District) — Coliseum theatre — Key 4a, Alexandria — Key 4a, New Balboa, Star, Lincoln. ZONE 5 (Polk Street District) — Alhambra theatre — Key 5a, Royal — Key Sa, Metropolitan, Marina, Larkin. ZONE 6 (North Beach District) — Milano theatre, Verdi, Broadway, Acme, Kearny. ZONE 7 (Excelsior District) — Excelsior theatre, State, Daly City, Amazon, Celma. ZONE 8 (West of Twin Peaks District) — Irving theatre, Parkside, Parkview, West Portal, Balboa. ZONE 9 (Potrero District) — Avenue theatre, Bayshore, Bayview, New Potrero. Any house in Zones 2 to 5 inclusive, designated as a key house, which is sold second-run in San Francisco, may commence exhibition not less than 57 days after first-run closing and shall complete exhibition not less than 74 days after first-run closing. In the same zones key houses other than second-run the limitations are 75 and 87 days; first-runs in Zones 6, 7, 8, 9, or second-runs in Zones 2, 3, 5, and the following theatres, New Balboa, Balboa, West Portal and Roosevelt, and charging not less than 30 cents, 88 and 99 days; any houses in 2 to 9 not specified in foregoing and charging 30 cents, 100 and 110 days; any house averaging 25 cents or more matinee and night, 120 and 140 days; all others charging 25 cents at night, 140 and 161 days; not less than 20 cents, 200 and 221 days; less than 20 cents, nine and ten months. San Francisco first-runs shall have 7 days clearance over all houses in counties of San Mateo, Santa Clara (except San Jose firstrun), Marin and Sonoma, provided first-run showing begins within 30 days after national release. OAKLAND — Anv house sold first-run may start exhibition 14 days after San Francisco first-run. Second-runs charging 35 cents or more, may start not less than 45 days after Oakland first-run and shall complete exhibition not later than 59 days after Oakland first-run; second-runs in zones 1, 2, 3, 4 charging not less than 30 cents, 60 and 74 days; other houses in 2, 3, 4 charging 30 cents, 75 and 89 days; zone 1, 30 cents, 90 and 100 days; all 25 cents, 100 and 110 days; 20 cents, 130 and 140 days; less than 20 cents, nine to ten months. BERKELEY — First runs charging not less than 50 cents, 7 and 21 days after Oakland first-runs; 40 cents, 14 and 28 days; all houses, 35 cents, 60 and 74 days; 30 cents, 75 and 98 days; 25 cents, 100 and 110 days; 20 cents, 130 and 140 days; less than 20 cents, nine and ten months. ALAMEDA — First runs, 30 and 44 days after Oakland first run; 30 cents admission, 75 and 89 days; 25 cents, 100 and 110 days; 20 cents, 130 and 140 days; less than 20 cents, nine and ten months. ALAMEDA AND CONTRA COSTA COUNTIES— All other houses in Alameda and Contra Costa counties may start exhibition 7 days after Oakland first-run closing. SOUTH SAN FRANCISCO— First runs charging not less than 30 cents may show not less than 56 days after San Francisco first-run and shall complete exhibition within 74 days; 25 cents, 81 and 95 days; 20 cents, 135 and 156 days; less than 20 cents, nine and ten, months. SAN BRUNO— First-runs, 30 cents, not less than 56 days after San Francisco showing and complete within 74 days; 25 cents, 81 and 95 days; 20 cents, 135 and 156 days; less than 20 cents, nine and ten months. BURLINGAME— First-runs, 7 and 28 days after San Francisco showing; secondruns, 35 cents, 60 and 74 after Burlingame first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; less than 20 cents, nine and ten months. SAN MATEO— First-runs sold to play ahead of Burlingame, 7 and 28 days after San Francisco; first-runs to play after Burlingame may start at once and complete exhibition within 30 days. REDWOOD CITY— First-runs, 7 and 28 days after San Francisco. PALO ALTO— First-runs, 7 and 28 days after San Francisco; Mayfield, Menlo Park or Palo Alto sold second-run charging 35 cents, 60 and 74 days after Palo Alto firstruns; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and 10 months. SAN JOSE — First-runs, 7 days protection over all houses within 30 miles, Palo Alto and others hereinafter specified, and shall play ahead of any other house in the Santa Clara Valley from Palo Alto to and including King City, provided starting within 14 days after San Francisco first-run; San Jose second-run. 35 cents, 60 and 74 days after San Jose first-run; second-run 30 cents, 75 and 89 days; all 30 cents, 90 and 104 days; 25 cents, 105 and 115 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. BAY DISTRICT ZONING ZONE I (Oakland District)— Fox theatre, T. & D., Orpheum, State, Century, Broadway, Hippodrome, Regent, Imperial, Gem, American, all in Oakland. ZONE II (Oakland District)— Chimes— Key a, Senator— Key a, Grand Lake — Key a, New Piedmont, Rialto, Plaza, Hollywood, Parkway, all in Oakland. ZONE III (Oakland District)— New Fruitvale— Key a, Fairfax, Capitol, Dimond, Allendale, Palace, Home, Park, Granada, Fern, Eastmont, all in Oakland; Palace, San Leandro; Hay ward, Hay ward. ZONE IV (Oakland District)— Lincoln, Arabian, Gold Rose, all in Oakland. ZONE V (Berkeley District)— Campus, U. C, Fox, Oaks, Rivoli, Lorin, Strand, all in Berkeley; Golden ZONE VI (Alameda District) — Strand, Lincoln, Neptune, all in Alameda. SANTA CLARA— First-run, 30 cents, 30 and 44 days after San Jose; 25 cents, 74 and 89 days. SALINAS— First-run, 30 and 60 days after San Francisco first-run; 35 cents, 75 and 89 days after Salinas first-run; 30 cents, 90 and 104 days; 25 cents, 120 and 134 days; 20 cents, 140 and 160 days; less than 20 cents, nine and ten months. WATSONVILLE— First-run, 30 and 60 days after San Francisco; 35 cents, 75 and 89 days after Watsonville first-run; 30 cents, 90 and 104 days; 25 cents, 120 and 134 days; 20 cents, 140 and 160 days; less than 20 cents, nine and ten months. SANTA CRUZ— First-run, 30 and 60 days after San Francisco; 35 cents, 75 and 89 days after Santa Cruz first-run; 30 cents, 90 and 104 days; 25 cents, 120 and 134 days; 20 cents, 140 and 160 days; less than 20 cents, nine and ten months. MONTEREY— Monterey shall have the privilege of exhibition 14 days ahead of Pacific Grove and Carmel, provided completion within 30 days after San Francisco first-run. PETALUMA— First-run, 30 and 60 days after San Francisco first-run; second-run, 35 cents, 60 and 74 days after Petaluma first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 130 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. SANTA ROSA— First-run, 30 and 60 days after San Francisco first-run; 50 cents, 30 days over Sebastopol, provided completion 45 days after San Francisco first-run; 35 cents, 60 and 74 days after Santa Rosa first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. NAPA— First-run, 30 and 60 days after San Francisco first-run; 35 cents, 60 and 74 days after Napa first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. SACRAMENTO ZONING ZONE I — Alhambra, Capitol, Hippodrome, Liberty, Mexico, Mission, Nippon, Rialto, Senator, Sequoia, Silver Palace, Sutter. ZONE II — Del Paso, North Sacramento; California, Oak Park. SACRAMENTO— First-run, 7 days over all houses within 30 miles and shall play ahead of any house in Sacramento Valley provided exhibition begins within 14 days after San Francisco first-run closing. Any house in Zone II charging at least 35 cents, 45 and 59 days after Sacramento first-run; any house in Zone II charging at least 30 cents, 60 and 74 davs; any other in Sacremento charging at least 35 cents, 60 and 74 days; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. North Sacramento is included in City of Sacramento zoning. FRESNO — First-run, 7 days over any house within 30 miles and shall play ahead of any other house in San Joaquin Valley south of Turlook provided exhibition begins within 14 days after San Francisco first-run closing. Any house in Fresno charging at least 35 cents, 60 and 74 days after Fresno firstrun; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. STOCKTON— First-run, 7 days over all within 30 miles provided exhibition starts within 14 days after San Francisco firstrun closing. Any house in Stockton charging not less than 35 cents, 60 and 74 days after Stockton first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. MODESTO— First-run, 30 and 60 days after San Francisco first-run; 35 cents, 60 and 74 days after Modesto first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. WOODLAND— Anv house charging not less than 30 cents, 75 and 89 days after Woodland first-run; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. HANFORD — Any house charging not less than 35 cents, 60 and 74 after Hanford first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. VISALIA — Any house charging not less than 35 cents, 60 and 74 days after Visalia first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, 120 and 130 days; less than 20 cents, nine and ten months. PORTERVILLE— Any house charging not less than 35 cents, 60 and 74 days after Porterville first-run; 30 cents, 75 and 89 days; 25 cents, 90 and 100 days; 20 cents, (Continued on page 26, column 3)