Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
00050
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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44 EXHIBITORS HERALD -WORLD October 4, 1930 Selling 2 FN Pictures Two First National films came in for some effective exploitation upon their opening in Los Angeles. "Girl of the Golden West," when it opened at Warners Hollywood, was greeted by an oldtime stagecoach. A living billboard, with a man dressed to represent Walter Huston, helped boost "The Bad Man" at the Downtown theatre. Stagecoach and sound truck for "Girl of the Golden West." Winner of sack of gold. Truck with human billboard. Not a sketch but a real live two-gun man in a billboard. Story of Meeting With Film Star Wins Newspaper Space A newspaper at Waterloo, la., carried a cut and half-column story on Joe Cook, star of "Rain or Shine," and it was all because Jake Rosenthal, manager, showed a bit of publicity ambition and gave the daily an interview on an incident which once occurred between himself and Joe Cook. Crashing a half-column story for a motion picture isn't done every day either out in that country, so they say. At any rate, the news story was pinned on the declaration of Joe Cook in a magazine article that Jake Rosenthal was partly responsible for his (Cook's) success. The magazine article related that the film comedian had at one time appeared on the stage of the Iowa theatre. In those days he was a blackface jester. Rosenthal advised him to discard the black makeup. Cook did and thereafter went right up the ladder. This worked out into a nice news story, a good personal boost for Rosenthal and profitable exploitation for "Rain or Shine." Rosenthal also obtained Nemo, baby elephant which appeared in the picture, for a local appearance. The young pachyderm was taken to the city hall and introduced to the mayor, then paraded through the streets to the theatre. Metro Issues Full Page Ad Mat of Information Stunt to Be Used on Films Metro-Goldwyn-Mayer has prepared a full page mat now being distributed without charge to all theatres playing M G M product during the coming season. The ad carries the streamer: "The Most Important Film Announcement Ever Made in This City!" Below the headline is copy explaining that the theatre carrying the advertisement is playing M G M pictures. The exact wording of the copy is as follows : "The theatre gets the great Metro-Goldwyn-Mayer pictures. The management is proud to announce that it has obtained for its patrons the entire entertainment delights of the Metro-GoldwynMayer studios for the new talkie season of 1930-31. M G M attractions are the talkies that all theatres seek to obtain. It is another triumph for the . . . theatre to have won them for our patrons." A sketch of "Leo," the M G M trademark lion, appears in the upper left hand corner of the page, while at the bottom are pictures of M G M stars and a listing of the attractions on the new season schedule. Indianapolis Lyric Reopens Ballroom and Dancing Class The Lyric theatre ballroom in Indianapolis has reopened for the fall and winter season. New lighting fixtures and novel light effects are featured. E. W. Mushrush has been re-engaged as manager of the ballroom and his classes in dancing are to be continued. An orchestra has been engaged and a new check room and orchestra stage have been built. Snapshot Contest at Circle An exhibit of 42 snapshots taken by members of the Indianapolis Camera Club is being displayed in the lobby of the Circle theatre, Indianapolis. Ballots are provided and patrons urged to select the best print in the collection. The winning photograph is to receive a gold medal, with silver and bronze, respectively, for second and third.