Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
00077
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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October 11, 1930 EXHIBITORS HERALD-WORLD 11 Better Theatres The Industry's Merchandising Magazine THE FALL BUYERS NUMBER °f Better Theatres Will be Issued OCTOBER 25th, 1930 This will be another DeLuxe Edition of Better Theatres It is, however, one of the thirteen regularly scheduled issues, to which is added a number of special and important features. Among special editorial features for this number are the following: Names and addresses of active theatre architects, with pictures and details of their handiwork. A complete list of dealers and distributors of theatre supplies and equipment. Personnel of firms supplying theatre products and services. Up-to-date and authoritative stories covering the installation and operation of modern sound equipment. Informative stories on theatre products, with alphabetical list of manufacturers. Other constructive features conducive to judicious buying. The Spring and Fall Buyers Numbers of Better Theatres always contain a wealth of reference and informative material that is invaluable to the theatre architect, contractor, engineer, electrician, manager, projectionist, purchasing agent and the owner. The Buyers Numbers of Better Theatres are the most complete, most up-to-date and most valuable aid available for the selection and purchase of all products for the theatre. The importance and unusual value of the Fall Buyers Number warrants the careful consideration of all manufacturers and distributors of theatre products. October 25th is the Publication Date October 15th is the Closing Date for THE FALL BUYERS NUMBER of BETTER THEATRES Published in Conjunction with Exhibitors Herald-World by Quigley Publishing Company 407 South Dearborn Street, CHICAGO, ILL. The Industry's Merchandising Magazine Better Theatres