The film answers back : an historical appreciation of the cinema (1939)

Record Details:

Title:
The film answers back : an historical appreciation of the cinema
Date:
1939
Publisher:
London : John Lane the Bodley Head
Volume:
The film answers back : an historical appreciation of the cinema
Leaf #:
000106
Language:
English
Collection:
Books
Format:
Books
Contributor:
Niles Essanay Silent Film Museum
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 21, 2024
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X IN 191 1 the New York Ladies' World was running a series of stories called 'What happened to Mary.' They made an arrangement with the Edison Studios to make a series of one-reelers to illustrate the stories appearing in the journal. The effect on circulation was phenomenal. This was a new form of publicity which was not long to remain without competitors. Tn 1912, the Chicago Tribune followed by running a serial called The Adventures ofKathlyn, and the paper arranged with a film company to make a film serial of the story, instead of, as in the case of What Happened to Mary, a series of separate stories. The Adventures of Kathlyn let loose a spate of similar films and Press serials which turned out to be very good for the circulation both for paper and pay-box. There was Dolly of the Dailies, starring Mary Fuller, and Lucille Love, which was sponsored by the Chicago Herald, run as a serial and filmed by IMP. The Hearst group followed in 1914 with the Perils of Pauline, and there were serials like The Clutching Hand and The Exploits of Elaine with Pearl White in the leading role. All these serial films were alike in that all the characters in each of them were continually on the go, shooting and escaping from one adventure to another. At the end of each episode, the hero or heroine would be left suspended from a shrub on a cliff with a sheer drop of hundreds of feet below, or tied hand and foot to the railway line with an express train approaching in the distance, or in some similar predicament. 92