The Film Daily (1948)

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/ ge *egt 44tfe street sc* To*** m& *&&&■ ZtiA Floor t ■ Tn^ilfcr "ttifepM&fi JUN -5 Intimate in Character International in Scope Independent in Thought FiLE COPY 50 wOT REMOVi: The Daily Newspaper Of Motion Pictures Twenty-Nine Years Old VOL^fl, NO. 63 NEW YORK, THURSDAY. APRIL 1. 1948 PIK STOCKS SOAR I Young Fans Spend More Moviegoers tinder 35 spend $1,000,000,000 a year— twice as much as people over 35 — at the U.S. box offices, survey conducted by Columbia U's Bureau of Applied Social Research for the Association of Screen Magazine Publishers, it was reported at a Hotel Astor press luncheon yesterday. Study, directed by Dr. Paul lasarsfeld, also revealed that while 70$ of moviegoers under 2k attend films at least once weekly, only 19# of those over ^5 attend with that regularity. Plot or title capture some two out of five patrons. Stars attract a slightly smaller proportion, the Columbia U researchers found. WITHHOLD U. S. PIX IN GUIANA Supply of American pix in British Guiana has been cut off as a result of the 15$ tax on gross film rentals , Gerald M. Mayer, director of the MPAA international division, said yesterday. Market Value Bounds Up In 30 Days Reflecting U. K. Agreement And Other Factors Tremendous strength of film stocks since the settlement of the British tax impasse has appreciated the market value of securities outstanding for seven major companies by $111,582,558 within the past 30 days. Although the foreign situation was the prime reason for the lethargy in film stocks early this year, there are admittedly other factors besides the tax settlement responsible for the upswing. The Truman speech of a fortnight ago convinced the financial community that the nation's production would go ahead at top speed which means a continued high national income from which pictures will certainly benefit. More importantly, from the investment point of view, is the high yield now available on film stocks and the confident expectation that current dividends will be maintained. At their lows of a month ago, yields on prime industry securities were better than 10$, CHI. THEATER ASKS $250,000 Chicago — Alexander Theater Corp., operating the Kimbark Theater, filed an antitrust suit in Federal Court here yesterday for $520,000 trebled damages against .seven majors, B & K. Great States and Warner Circuit. Complaint charges unlawful acts from May 1, 1941 todate. Seymour Simon is attorney for plaintiff. CE A-KRS TACKLE PIX RENTALS London— The CEA-KRS Joint Committee's agenda for today's meeting is topped by the film rentals issue in order that a report may be made to the General Council's session April 14. Association branches for the past month have pressed the strong action before U. S* distribs. re-enter the market with new Hollywood pix. Indies Irate; Out In Cold London — Indie disteibs are irate over Board of Trade disclosure that U. S.-U. K. agreement's $17,000,000 provision covers all remittable coin, including reissue rights, which leaves them wholly out in the cold. WB RENAMES ALL OFFICERS Prexy Harry M. Warner and all WB officers were re-elected at the board's reorganization meeting at the h.o. POPKIN TO DO 10 U.A. FILMS Harry Popkin will make 10 for UL over Aur-year period with total minimum budget of $8,000,000. KELLY TO U. K. ON PRODUCTION Arthur W. Kelly leaves shortly for London to finalise a seven-year British production program for UA. Plans, mapped by Kelly during his Winter London visit, call for making of five features annually.