The Film Daily (1948)

ly. April 9, 1948 (M DULY EQUIPMENT NEWS Export Dislribs. Arc Lamp Preview the opening gun in a sales [paign to carry the new, improved less magnarc projection arc ,,o t^ , exhibitors throughout the 'Id, _9«^hur F. Baldwin, export ageTM National Theatre Supply, sented the new lamp to a group lis New York resident distribu at a "preview" showing this k. aldwin pointed out that the PeerMagnarc Lamp, has been even ;her improved with twenty new ;ures including; streamlined phouse, newly designed positive negative carbon assemblies to ftnit more flexible adjustment le the arc is lit, an ingenious )tric carbon trim alarm, signaling "bn carbons have burned down to feeding lengths, and many other oi'oved features. 7he National Theatre Supply Ex t distributors present included W. •ger, representing Phillipine Is ds; E. Gonzales, Porto Rico; F. Iva, Colombia and Palestine; G. te Jrton, South Africa; and M. Ros Jr I, Argentina and Uruguay. ia (the group was entertained at yicheon by W. E. Green, president, & W. J. Turnbull, sales promotion Inager of National Theatre Sup \ ■■ F»rthmeck Buys Davidson \m\ ^Charlotte, N. C. — Newly formed pjrthmeck Theater Corp., chartered H7! $100,000 has acquired the David Ofji, a 470-seater in Davidson. North ,^ck was incorporated by T. A. Lit j| Frank H. Beddingfield and T. B l'*trey, all of Charlotte. IjJBarn Adds Another Charlotte, N. C— Hank D. Hearn, fner and operator of Exhibitor's irvice, has acquired the New Their at Black Mountain from A. J. irrell. After extensive remodeling, e name will be changed to The Pix. jicdco Modernizing Jonesboro, Ark. — Strand, Palace ltd Liberty theaters here, owned by ijaalco Theaters of Memphis, will be Modernized soon. Structural glass font and a large modern marquee (dill be installed at the Strand. ADLER PLASTIC and CAST ALUMINUM "THIRD DIMENSION" LETTERS and "REMOVA-PANEL" GLASS-IN-FRAME UNITS Write tor Information ADLER SILHOUETTE LETTER CO. 3021 W. 36th St. Chicago 32, III. ABOUT THE TRADE (Continued from Page 6) said to be waterproof, fireproof, solventproof and chemical-proof. Suggested uses are on floors and furniture. The makers are the Lockrey Plastic Products Co., Flushing, L. I. DCA SERVICE COMPANY, Boston, ' * has signed contracts with the following New England theaters; State, Lawrence, Mass.; Telepix Cinema, Boston, Mass.; Strand, Oldtown, Me.; Greenwich, East Greenwich, R. I.; Community, Wakefield, R. I.; Casino, Narragansett Pier, R. L; Durfee, Fall River, Mass. . . . Altec has completed sound servicing agreements with the following Kentucky Theaters; Auburn, Auburn; Capitol, Ashland; Hiland, Ft. Thomas; Corlle, Cumberland; Mitchell, Magic, Barbourville; Lynch, Lynch; New Martin, Martin; Pastime, Vicco; Four Star Dixie, Ft. Mitchell; Pastime, O went on. THE FIRST fluorescent lamp said to approximate successfully the familiar warm color of incandescent bulbs is announced by Sylvania Electric Products, Inc. Designated "Warmtone" because of its mellow light, the new color fluorescent lamp has an increased efficiency of approximately 7 per cent over corresponding wattages of standard white fluorescent lamps. It is now possible and practical to achieve the high levels of well-distributed, virtually glare-free illumination produced by fluorescent lighting, plus the atmosphere associated with incandescent lighting sources. The new lamp also has the same long life of other fluorescent lamps, company spokesmen state. QLOCKS THAT are said to be identi"■* col in size and appearance with regular concrete blocks but are made of a patented formula containing wood fiber and special mastics, including cement, are announced by Marketing Associates, 904 Lapeer St., Saginaw, Mich. THE DU PONT, 400-seater, Washington's ■ newest first-run theater and the first THEATRE TICKETS Stadium, Amusement Park, Etc. 2§? ">«<" INTERNATIONAL TICKET CO. 56 Grafton Av«., Newark 4, N. J. Salet offices In N. Y. and principal cities to be built since the beginning of the war, opened up this week with "The Roosevelt Story." The new house is furnished in the modern style, and is a part of the du Pont Circle Building, which went up in the late '30's as an apartment house, but served as office space for OCD and UNRRA during the war and after. Building's owner, Daniel Weitzman, is also the money-man in the theater and his cost went into the neighborhood of $200,000. Location, right off fashionable du Pont Circle, on Connecticut Ave., is good — but du Pont Circle has been closed to traffic for anywhere from one to two years while an underpass is built. Which means there will be no through traffic passing the du Pont. "THE DUNBAR THEATER CO., Inc. ' has started construction on a new theater in Charleston, W. Va., which was designed by Ivan Richard Lee, local architect. ... • . H. V. Williams, sales manager of Kroehler Pushbak seats, has sent the first shipment of push-bak seats ever ordered in the Philippines to the Times Theater in Manila. Williams is handling the export department in addition to domestic push-bak sales. Li. Col. L. N. Childress, who has an interest in theaters in the Texas territory, is covering the Southern territory for the company. Ohio Building Code Changes Proposed Columbus, O. — Ohio Board of Building Standards is consideringproposed changes in the Ohio building code to permit use of certain new materials for public, semi-public, and industrial buildings, including theaters. These changes would permit wider use of materials and reduce construction costs, the manufacturers said. Companies proposing rule changes were: Gypsum Assn. of Chicago, for perforated Gypsum lath and plaster; Hollaender Manufacturing Co., Cincinnati, for Sani Flor toilet base; Electric Sales Co., Canton, O., unsheathed cable in certain types of building; Steel Joist Institute, Washington, D. C, steel joist; and Fibre Conduit Co., Orangeburg, N. J., bituminized fibre drain pipe. Miomi's Florida Opens Miami, Fla. — A benefit performance of "Good News" opened Paramount's new Florida theater last night. Admission was by contribution only, all proceeds being turned over to the Greater Miami Boys' Drum and Bugle Corps. Brown Sells to Cooper Walnut Springs, Tex. — R. Brown has sold the Aztec here to L. L. Cooper. J L DEDICATED TO SOUND AT ITS BEST FOR EVERY THEATRE INFORMATION OF VALUE TO THE MOTION PICTURE INDUSTRY SALES ZOOM ON "VOICE OF THE THEATRE" MODEL "800" DESIGNED TO PROVIDE HIGH QUALITY SOUND FOR Mounting sales of "800" Voice of the Theatre sound systems to theatres of small size auditoriums reflect the widespread recognition of exhibitors of smaller theatres of the need for the same high quality reproduction that the large size "Voice of the Theatre" sound systems provide in the nation's largest first run houses. Exhibitors appreciate the exclusive design features of the "800" which eliminate annoying backstage reverberation so common with old-type systems. No matter what the size of your theatre, no matter what its acoustic peculiarities, there is a "Voice of the Theatre" sound system which will provide your patrons with the finest possible reproduction of the sound on the sound track. Ask your 1161 N. Vine Street Hollywood 38, Calif. SMALLER THEATRES supply dealer for full information about "Voice of the Theatre" for modernization of your present system. "Voice of the Theatre" systems are supplied as standard equipment by most leading manufacturers of theatre systems. mi 250 West 57th Street New York 19, N. Y.