The Film Daily (1924)

iTHE brAdstreet FILHDOM or XXX No. 31 CHECKING By DANNY T. O. C. C. is considering k up. Of the coming Fa ^ 40. So that its members } Iiave an idea. Of what ('.«; pictures will be. All of iii(| is most interesting. But e 'or" ■ ting question is be able to learn. 111^ I nnous is willing to lit this information. TH coinplaint against the first: ■ 40 is that they have — in many s — -been oversold. In other jid the pictures did not measure . fhat, of course, is always a ity — -indeed a probability — 40 pictures — or anything like .c bought at one time. The ini t question is, liowcver, whether erage i^icture, week by week, ufficiently worth while at the flfice. 't shovld not be foic/otteii. at when Favioiis tried to I picture by picture. A secini or xo ago. That one of 4 difficulties. Of the local hange. Was to get exhihrs to look at each individl picture. Before boolci}ig. least that claim was very ioiisly made. •• have always been of tiie i)clief. an exhibitor should look at; ' Hires. Before buying them.' re e.xceptions. of course. Mr.> i^c Exhibitor knows pretty well' ■ lould — what the average .Swan-i Mire will be. And so on for a: of stars and well known play-; directors. Their product, in; rage sense, is known. And' iiceptablc or not. But how ixhibitors will go to that Isn't it a fact that if "Susie's Urter" or any other picture. hs a good run in a first class Ist run downtown. That Mr. Ipialler Exhibitor wants it. Mthout seeing it. Without lowing much about it. Except lit it did good business? Isn't ialso a fact that another pictre — equally as good — that did lit obtain a downtown first run l|s difficulty in being placed? iith other exhibitors? J: t it a fact that many indepcn• Jistributors have been compelled. (Continued on Page 2) ^RECOCMIZEi Authority Wednesday, November 5, 1924 Price S Cents CheckUp on Famous T. O. C. C. May Appoint Committee to Analyze "Second Famous Forty" Before Negotiating The T. O. C. C. has under consideration a plan to appoint a committee lo analyze the contents of the "Second I'amous Fort}'" before entering upon negotiations of any charaicter. The organization gives as its reason for such action, a determination to avoid a repetition of a state of af?airs: similar to that which now exists. Ex (Contiiitied on Page 6) Contracts Let Detroit — Plans for the erection of the new 3,000 scat Grand Riviera, at firand River and Joy Road, are assuming definite shape. Contracts have just been let and construction started immediately. The site was cleared three weeks ago. The new house will be operated along the ^ same lines as the La .Salle Gardens. Not to Produce (Sl^ccial to run FILM DAILY) Hollywood — George I-. Sargent, secretary of the executive counsel of the Motion Picture Directors' Association of Hollywood announces that (Continued on Page 6) Big Expansion For United Artists; $2,500,000 To Acquire New Product Loew Profits Jump $533,564 Over 1923— Reports Show Steady Increase Since 1921 — Current Total $2,949,052 Net profits of Loew's, Inc., and all enterprises owned or managed by the parent corporation total $2,949,052.52 for the fiscal year ending Aug. 31, 1924. Comparison of the corporation's (Continued on Page 6) Rowson Coming Over (Stccial to THE FILM DAILY) I^ondon — Harry Rowson of Ideal Films has sailed for the States and should reach New York on Saturday. ^'U" Budget $5,000,000 (Special to THE FILM DAILY) Los Angeles — Carl Laemmle, upon his arrival from New York, announced Universal had prepared new production plans which called for a budget of $5,000,000. Reorganization Plan Set — Abrams Remains President — Schenck, Chairman of Board (Special to THE FILM DAILY) Hollywood — It is understood that the reorganization plan perfected for United Artists provides that $2,500.000 shall be deposited in the treasury for expansion purposes. This will include the acquisition of product which in quality will measure up to the pictures produced by the prominent stars in the new alignment. The principals in the new move arc of the opinion that all pictures distributed through the reorganized United Artists must be of the quality that will sell on their own merits and without the necessity of attaching them to one another. Nathan Burkan, representing Charlie Chaplin and Albert H. T. Banzhaf, representing D. W. Griffith leave New York today and immediately upon their arrival here the reorganization plan, already drawn up will in all likelihood go through. Hiram Abrams will remain as president in charge of distribution while Joseph M. Schenck will serve as chairman of the board of directors, (Continued on Page 2) The society prologue in "White Man" provides beautiful and lavish settings. Another box-office reason for booking this Preferred Picture released by B. P. Schulbcrg Productions, Inc. — Advt. Third Week for "Hot Water" The Mark Strand will hold over "Hot Water" for a third week. "The I'ast Set" then goes in for a week and Rudolph \'aleiitino in " .\ .Sainted Devil." The December schedule calls for "Husbands and Lovers," "Classmates." "Love's Wilderness" and "So Big." Trailers Knock Income Tax Detroit — Fxhibitors in this territory are showing trailers against the income ta.x. They arc being handled by Maurice Caplan. of Metropolitan. Goldreyer Buys Back House Charles Goldreyer, who originally sold the Plaza in the Bronx to the Jamie Bros., has repurchased the theater from them.