The Film Daily (1924)

r iTHE J^e iRADSTREET of FILHDOM ^rgcochoei Authority Vol. XXX No, 35 Monday, November 10, 1924 Price 5 Cents WHITE By DANNY Pictures. Entertainment. Methods of doing business. Ideas to developing a better tone. To the industry. This — and more — seems back of the idea. Of "The White List." Announced by Universal. And which proved not only a clever advertising idea. But -a lot m.ore. They have wajs of their own. At Universal. And sometimes they are mighty smart. Every now and then Laemmle-Cochran et ah Start somehing. And when it is finished the inInstry sets back. And wonders how t was done. This White List idea. kVas just another. To make the inii'.stry take notice. Of course Universal will be charged with seeking publicity. In a business of this kind. That is natural. But unless all the signs are pointing the wrong way. This White List idea is a lot more than that. And hence it deserves attention. And a lot of it. Hob Cochrane says — and you can elieve Bob — that Universal is trying J "hit 100 per cent on white pictures, hite contracts, white treatment and hitc everything. It isn't just merely stunt. We are going through. with and we are pounding it home to ifcry man in the Universal organiza011, particularly our sales force. It's 3od business but, better still it's Dod principle, and if it does nothing lore than give a slight boost to the neral tone of the industry it will ive been worth while." Yon just bet your grandmothcr'n pajamas it tvill be. Anything that any of us can do. To lift the general tone. To seek a higher level. Is mighty fine business. Which means $ $ $ in the little old box office. There has been a mighty keen retion. To certain types of pictures, hich were all hunky dory last sean. And seasons before. You ght get a few of them "by" even w. Rut generally speaking — broad(Continued on Page 2) Once more — remember, the greatest box-office winner in sight is "White Man" featuring Alice Joyce, Kenneth Harlan and Walter Long. A Preferred Picture presented by B. P. S chulberg and directed by Gasnier. — Advt. 9 Houses for Detroit Ihis Number Definite — Others Contemplated There — Problem of Overseating Up (.Special to THE FILM DAILY) Detroit — "The Michigan Film Re\'!'-w" has prepared an analysis of Detrf)it theater construction which shows nine important theaters are cither building or definitely i)lanncd and many more contemplated. The nine houses include: John H. Kunsky will build his new State at Woodward and Elizabeth. Ealaban & Katz will build a new house downtown seating around 4500. Definite announcement as to the location will be made within ten days. Ivunsky will also build a new theater on North Woodward Ave. in the (Continued on Page 2) M. and S. Buy Property The Maysny Amusement Co. C Mayor and Schneider) have purchased f.om Bagdad Traders, Inc., the five story building at 54 Suffolk St. and the three story building at 155 Clinton St. It is on this site that a 3,000 theaterter and office building will be erected. Tilt Over Exchanges Selznick Receiver Would Close Branches — Unplayed Business Placed at $700,000 .\ meeting will be held today in the Lhiited States District Court to discuss the intention of K. Bright ^^'^ilson, receiver for Selznick to close Selznick exchanges all over the country. The receiver sent out a notice to this effect late last week, giving as his reason for such a move the fact that the weekly maintenance was proving a liability. A meeting was held on Friday at which a large number of creditors attended and a subsequent discussion is slated for today. No concrete proposition has eman(ContinucJ on Page 2) Davis Circuit Report (Special to THE FILM DAILY) London^E. Lewis, secretary of the Davis circuit, denies the report published that negotiati«^ns were on, either "with the P. C. T. or any other firm" relative to a sale of the Davis houses. Marble Arch, Shepherds Bush and others. May Meet Today Nathan Burkan and A. H. T. Banz haf Reach Los Angeles for Merger Conferences (SpcciiU to THE FILM DAILY) hos Angeles — Nathan Burkan and Albert H. T. Banzhaf reached here \tsterday from New York to attend the first meeting at which the future course of United Artists will be det'-rmined upon. There is a strong possibility that the concluding meeting will be held today. The reorganization plan, setting aside a lump sum of $2,500,000 lor new product has been completely outlined I)ut just how Charlie ChapIn and D. W. Griffith will figure in it is a matter to be deternn'ned, now that Burkan and Banzhaf are here. Reports still persist here that the physical distribution will not be handled through L'nited. but through one of the three major companies whose names have appeared at frequent intervals in reports involving United Artists' future. Raibourn Testifies for Famous Paul Raibourn. of Famous Players, '.\as the only witness called before the Federal Trade C'ommission Saturday. Little of any significance developed, the proceedings being taken tip for the most part by getting the witness' oi)inions as to the standard size of film spools, the number of feet of film to a reel, and so forth. To date transcribed testimony covers over 15.000 pages. The hearing v,ill be resumed this morning. Attacks Salacious Pictures (Special lo THE FILM DAILY) Atlantic City — The filming of .salaC'ous books was attacked in a resolution i>assed at the closing session of the New Jersey Congress of Mothers and Parent-Teachers' Associations. Ince Signs Mary Astor Los Angeles — Mary .\stor has been signed on a three year contract by Thomas H. Ince. Plans Sea Epic Emory Johnson Going to Sweden to Make Picture Dealing with History of Navigation Los Angeles — Emory Johnson declares he has completed negotiations with representatives of the Swedish Government in this country and abroad to film a spectacle among the fjords and mountains of Sweden after the first of the year. Johnson and his mother, Emilie Johnson, who writes all of his stories, plan to sail for Stockholm as soon as they complete their next production (Continued on Page 5)