The Film Daily (1924)

Wednesday, November 12, 1924 THE Putting It Over Here is how a brother exhibitor puts his show over. Send along your ideas. Let the other fellow know how you cleaned up. CrossWord Puzzle Excites Freeport, 111. — John Dittman, man L^cr of the Lindo, a Balaban-Katz cater, hit upon an apparently new ; nd highly effective idea for building I'D an off night. The stunt consisted of a cross word I jzzle in which $66 worth of free i.ckets were awarded to the first 20 jeople who submitted 20 correct or I early correct answers to the puzzle. One of the conditions of the contest \' as that all entrants had to be in the li cater on the Thursday night when e winners names were announced ; "d prizes awarded. The direct tie-up with the theater V as made by having most of the ;n;swers pertain to current and coniii,g attractions and the various facilities of the house. Dittman reports that 141 answers V ere received, of which 25 were cor ct. So successful was his contest, that lie immediately followed it up a week later with one keyed to appeal exclusively to children. An Original Idea Ottawa, Ont.— -The presentation of "What Shall I Do?" starring Dorothy Mackaill, by J. M. Franklin at B. F. Keith's theater, afforded an opportunity for the Journal to publish a special combination page on "What Shall I Do?" A tie-up in the advertising was effected with a local bread company on "What shall I do for my growing boys and girls?"; with a wash machine company on "What shall I do to banish washday cares?"; with a local plumbing firm, a furrier, a shoe dealer, a dairy company, beauty shop and other stores — all using the question -."What shall I do?" Cashes In On World's Series . . Toronto, Ont. — -W. J. Stewart, of the Tivoli, made an interesting hookup in connection with the announcing of the returns of the World's Series baseball games at the theater in the distribution of six baseballs at each performance at which the games were announced. Every baseball was autographed by a prominent player on the New York and Washington teams, which were secured through A. G. Spalding & Bros, for the purpose. An elaborate display of the baseballs, with an appropriate announcement, was made in the window of the Toronto Spalding store. Lobby Turned Into Bake-Shop Ottawa, Ont.— The lobby of the Centre took on the appearance of a hake-shop during the presentation of "Bread". A local bakery supplied a large quantity of bread and pastry which was exhibited in show cases in the theater entrance, with appropriate cards. Bakers' delivery crates were also exhibited to add to the atmosphere. "One Cent Sale" St. John, N. B.—A special "One Cent Sale," similar to the familiar selling stunts of drug stores, was conducted by Thomas Daley for the Unique Theater, with gratifying results, when, for one day only, he offered two tickets of admission for the price of one, plus the cent. Lefholtz Back with Universal (Special to THE FILM DAILY) Omaha — Harry Lefholtz, who resigned as manager of Universal to join Prod. Dist. Corp., has returned to his old job. Jack Fiannery, recently in charge of Universal, has gone to New York. Buys Short On Lincoln Detroit — Dave Mundstuk has purchased a two reeler called "The Life of Abraham Lincoln," for his Exclusive Film Exchange. The picture features Frank McGlynn. Blames Exhibitors Omaha, Neb. — -"The Movie Age" blames exhibitors for damaging prints, attributing the cause to defective machines, or to operators who are incompetent. New Theaters Sioux City, la. — About the first of December, Morris Smith, who now operates the World and Hipp, will open his new $30,000 house on 4th St., just north of the Orpheum. Smith has not as yet decided on the name of his new project. Paterson, N. J. — The Biltmore Amusement Co., has in the course of construction, a new theater, which, when completed will be called the Rivoli. It will seat 1,600 and cost $75,000. The site is at Main St. Blandinsville, 111. — Contracts for a new theater building have been awarded to contractors of Peoria by Robert Cox and James R. Grigs. The site fronts on Main St. CHROMOS TRADING COMPANY 1123 Broadway FINANCIALLY EMBARRASSED TEMPORARILY? UNLIMITED FUNDS AVAILABLE FOR WORTHY PROPOSITIONS ON TERMS TO MEET YOUR CONVENIENCE. A STRICTLY CONFIDENTIAL SERVICE. You Will Enjoy Doing Business With Us, Investigate! 'Phone Watkins 4522 Suite 1207-8 The Motion Picture Studio where Johnny Hines produced. For Sale, at a sacrifice. In Glendale, Queens, N. Y. . DERSCHUCH & CO. 150 Broadway, N. Y. INTERNATIONAL KINEMA RESEARCH AMERICAN AND FOREIGN RESEARCH PHOTOGRAPHS UNO LOU HOWLAND <■ HOLLYWOOD SECURITY BLOC. "BARBARA fRIflCHIE" HELD OVER AT CIRCLE THEATRE, CLEVELAND Paul C. Mooney, Vice President, Producers Distributing Corporation New York Nov. 10, 1924 " 'BARBARA FRIETCHIE' pleased all last week at Circle Theatre on its initial showing here. Business so satisfactory that we are holding it a second week. Congratulations and regards." Martin Printz, CIRCLE THEATRE. Released by PRODUCERS DISTRIBUTING CORPORATION Foreign Distributor: Wm. Vogel Distributing Corp. SEASON 1924-1925— THIRTY FIRST-RUN PICTURES