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7Ao BRADSTREET o/* FrLHDOH
^recocmizei Authority
Vol. XXX No. 39
Friday, November 14, 1924
Price 5 Cents
LISTS
By DANNY Are your lists in order? Do rou check them up. Every now lipid then? To see how accurate bey are?
»This suggestion, applying toadly, is intended specifical
, for exhibitors. AVith regard the mailing lists they use — ■
' should — to their patrons.
Too often the work of handling nailing lists. Is entrnsted to some mployec of unimportance. Usually Ot highly paid. When in fact, the lerk handling this list, should be lost efficient. And, like your telehone operator, be the best you can et. A good telephone operator can fiake — or mar — a business. Don't iverlook that.
But about your lists. They must be up to the minute. Or they are worthless. The c.rperience of advertisers of all kinds proves this.
In "Printer's Ink" tlir editorial rriter, "The Schoolmaster," currrntr comments:
"■While looking over a recent issue f the Bell Telephone Quarterly, the choolmaster ran across the followig paragraph:
"List clianges in iliructoiics tliiou«liou! le Bell System range from IS to 50 per mt per issue. The aver,ige listing cliaiigi 25 per cent per issue or 50 per cent per •ar. The volume of this work can liottcT ! appreciated when it is realized that this presents the handling of apnnD'cimately 5,)0,000 listing changes annually by the conined directory compilation forces of the Sysem companies.
"At the same time he found in ?he Proof Sheet.' published by Gaott & Morris. Inc., a reproduction f a page from the City Directory E Richmond. This showed seventyle changes in eight-one names as )llows: 29 per cent removed, 24 per ;nt new names added, 14 per cent langes in address, 18 per cent langes in occupation and 8 per cent ther corrections.
'"The Proof Sheet' adds by way ' explanation:
(Continued on Page 2)
Up To Hays
Practice of Changes in Uniform Contract to Be Gone Over — T. O. C. C. Complains
Difficulties between the T. O. C. C. and the F. I. L. M. Club over the unauthorized insertion of the riders into the uniform contract will be looked into by the Hays office. Correspondence between Bernard Edelhertz, a T. O. C. C. representative in the long deliberations that resulted in the standardized apreemeiit and Will H. IIa>s l.as brought this about.
In a long letter to Hays, Edelhert/, pointed out tiiat "a serious and dangerous condition has arisen which, if continued, will not only cause untold confusion in the industry but will r^ractically destroy all the work accomplished by the adoption of the uniform contract." He added some distributors are attempting to change its comi>le.xion by inserting new riders, entirely unauthorized.
In reply. Hays stated the inclusion of these clauses is not permitted unless the additions are approved by both the exhibitor and exchange members of the arbitration boards.
The situation came to issue recently when the T. O. C. C. accu.sed many local exchanges of malpractice in carrying out the letter of the contract.
Through Allied Artists /
"Love and Sacrifice," as ".A.merica" is known in I'jigland will be released there by .Mlied .\rtists, Ltd. It_ is niuhrstood there was some discussion about placing the picture with another comjiaiiv. but when All)ert L (!ri\ was in London it was decided to reli'iisc through .\llied.
Deny Sale of "Kiki"
The Belasco office denied the sale of "Kiki" to Joseph M. Schenck for Norina Talmado'e. as reported in the N. Y. American.
Rowland Lee Sailing
Rowland \'. Lee. Vox director, sails on the White Star liner Olympic tomorrow for Cherbourg. A vacation trip.
"He" Held Over
"He Who Gets Slapped" will be held over at the Capitol for a second week.
Exploitation
Yesterday's proceedings of the hearing between Famous and the Trade Commission concerned chiefly the efforts of respondent's attorney to qualify tlie witness, Eppes Sargent, (Conlinued on Page 2)
Speculation
Speculation is rife as to the reasons for the presence of Robert Lieber, president of First National, in Hollywood at this time.
50 Films In Turnover
Selznick Features to Become Part of
Associated Exhibitors Machine —
Many Contracts Unplayed
The deal now pending between Selznick creditors and Pathe for the distribution of the former's feature output will be closed in about a week, according to present indications.
Close on to 50 features will be included in the transfer. The sales will be handled through Associated Exhibitors which uses Pathe salesmen in many of the smaller towns.
\'arious estimates are heard about the volume of miplayed business on the Selznick books. The figures run all the way from $500,000 up to $1,000. 000. The probability is that the correct estimate is closer to the latter total.
1st Nat'l Meeting in Cleveland
(Stedal to THE FILM DAILY) Cleveland — The Central division of First National will hold a convention here today and tomorrow to discuss selling policies. W. J. Morgan, contract sales manager, will be present. .So will exchange managers Nor■r.an Moray, Cleveland; R. H. Haines. Cincinnati: Flovd Brown, Indiana "olis: F. E. North. Detroit: R._H Wchrle, Pittsbureh, and P. E. Krieg-r Louisville. II. .\. Bandy. Cenr;il Division matiager will preside.
4.000 Seater for Chicago
(.?/T.in/ fn THE PII.M DAILY) ("hicaco — Marks Bros, will shortly start work on a 4,000 seat theater on tin North Side.
In lonimenting on theater i)ro.iects for Chicago yesterday there was no •fltempt made to list all of the orooosed houses .^s a matter of fact. Balaban and Katz have several planned. No mention was made of them. I)ecausc of previous publication.
Smith Back Today Albert E. Smith and Jean Paige ("Mrs. Smith) return from London today on the .Vquitania. Smith went abroad to arrange for the London premiere of "Captain Blood."
Court Grants Order
Selznick Exchanges to Close Down —
Standard Cinema Secures
Release
Upon applicatioit .</ /. Bright Wilson, receiver for Selznick Dist. Corp., Judge Winslow in the Federal Court yesterday issued an order permitting the closing down of the company's exchanges and the liquidation of its affairs.
In all likelihood, the receiver will send out telegrams today instructing the field force to close the offices tomorrow.
Standard Cinema Corp. was granted an order to remove its product from Selznick exchanges, preparatory to turning it over to F. B. O. This step was contested by the creditors' committee on the ground that the contract between Standard and Selznick was entered upon by an identical set of officers and that the withdrawal of the short product had an effect on the assets of Selznick. It was arranged, however, not to hold up distribution tlirough F. B. O. for this reason. The particular point in issue will be handled by a special master.
The reorganization plan, according to report, was not carried through because of the insistence on the part of Standard Cinema officials to withdraw their product. Standard is said to have $440,000 in unplayed business on its books.
It was also reported yesterday that Henry M. Hobart of Distinctive had arranged to seecure $.300,000 for the reorganization, but that this was not con.sidered a sufficient amount of money to swing it.
Monster Organ for Theater
(.Special to THE FILM DAILY) Cleveland — What is termed the largest organ in the world will be installed in Loew's State. It is being shipped from New York in nine freight cars, has 5,000 parts including a large lumiber of difTerent orchestral instrtunents. f
"Romola" Opens Dec. 8 t
"Koinola" opens at the George Mi Cohan theater Dec. 8.
In Control Again
(S fecial Cable to THE FILM DAILY) Paris— Charles Pathe and Paul Ilrunet are again the heads of Pathe Consortium Cinema. This becanie effective Wednesday,