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THE
Monday, January 31, 1927
Vol. XXXIX No. 2 5 Monday, Jan.31, 1927 Price5Cent$
JOHN W. ALICOATE
(Publisher
Published daily except Saturday and holidays « Hot) Hroadway, New York N. Y , and copyright (1927) by Wid's Fiims and Film f-olk, Inc. J. VV. Alicoate, President and Ireasiirer; Maurice U. Kann, Editor; Don »1(1 M. Mersereau, Business and Advertising Manager; Ralph Wilk, Traveling Representative. I'.ntered as second-class matter May 21, 1918, at the post office at New York. N. Y. under the act of March 3, 1879 lerms (Postage free) United States, outside ot (.reater New York. $10.00 one year; 6 months, $5.00; 3 months^ $3.00. Foreign. »ii s"',scrll,ers should remit with order.
Address all communications to THE FI1 M nAH.Y, 1650 Broadway, New York N Y Phone Circle 4736-4737-4738 4739 Cable ad Iress: Filmday, New York. Hollywood, California— Harvey E. Gausman, Amhassa dor Hotel: 'Phone. TTrexel 7000 and Wash ington 9794, London— Ernest \V. Fredman The Film Renter, 58, Great Marlborough St.. London. VV. L. Paris— La Cinematographic Francaise, 5, Rue Saulnier.
Financial
Both Warner stocks continued to feel the impetus of a rising trend, the "A" issue turning 20,600 shares to a 2 point gain, and the curb product winning a point and a fraction. Universal common recovered 3 points over the previous day's drop. Film issues, on the whole, fared well.
Quotations
High Low
Am. Seat. Vtc 43 H 43J4
Am. Seat. Pfd.... 43J4 43J4
*BaIaban & Katz
*Bal. & Katz Vtc
*Eastman Kodak
Famous Players. .. .111 J| 111
♦Fam. Play. Pfd
*Film Inspect
*First Nat'l Pfd
Fox Film "A" 68J4 67^
Fox Theaters "A".. 22H 225-S
*Intern'l Project
Loew's, Inc 52J4 51 ii
Meitro-Gold. Pfd... 25 J4 25 U
*M. P. Cap. Corp
Pathe Exch. "A".. 3914 39% Paramount B'way..l00^ 100f6
ttRoxy "A" 31 29
ttRoxy Units 34 32'/2
ttRoxy Common... 9l/i 9
Skouras Bros 47 47
"Stan. Co. of Am. Trans-Lux Screen. 7J£ 7J4
*Univ. Pict. Pfd
Universal Pictures. 33 29 J4 Warner Pictures... 31-% 30 Warner Pict. "A" 43 41 \4
* Last Prices Quoted tBond ** Philadelphia Market tt Bid
Close Sales
43J4 100
43K
63 K
73J4
128J^
11154
122-4
5
98
68
22^
W/% 52
2554
12K
39'A
100^
100
700
600 300
6,300 10O
200
Artistry Cited
(Continued from Page 1)
the Board's twelfth annual luncheon was held.
"We know our tools and we know what we can do with them," he declared. "We know, in fairly accurate dimensions, what product our machinery will turn out. We don't know how public taste is going to react to that product — which is the eternal gamble in the great business of entertainment, whether on the stage or screen."
"As to the motion picture being a 'one man job,' " he referred at length to the combination of contributions — all products of specialists, such as story, casting, photographing, setting, costuming, lighting and detail — but emphasized the director's function in balancing and fusing these contributions into an artistic whole.'
"The motion picture is not an art for art's sake. It is, if I may employ a paradox, commercial art," said Yictor M. Shapiro, advertising publicity manager of United Artists, in his address. "As organized today folks pay to see motion pictures. Money is invested. The blending of art with its usefulness gives it a new name — entertainment.
"It is this problem of blending art and utility m motion pictures entertainment that permeates the striving of the industry in putting pictures over — authors, directors, cameramen, editors, sales managers, advertising men and exhibitors — everyone from script to screen is trying to achieve entertainment as the definite distinctive end of the motion picture."
"There has been a wider public appreciation of those films which combine the highest in good taste and art," Shapiro declared citing the 1927 FILM YEAR BOOK list of the ten best pictures of 1926.
Other speakers were Christopher Morley, Prof. John Erskine, and Dr. William Norman Guthrie.
Exhibitors* Daily Hemin(kr
Sedgwick to Direct Coogan
Culver City — Edward Sedgwick will direct Jackie Coogan in "The Bugle Call," instead of Reginald Barker.
.1
Give consideration to the film salesman when he calls. He is earning his bread and butter the same as you are.
Monday, Jan. 31, 1927
200
47 87K
9&y2 ....
33 200
315^ 2,200 43 20,600 Market and Ask
Levy Establishes Mastbaum Fund
Louisville, Ky. —Fred Levy has established a Jules E. Mastbaum Memorial Fund for charity here.
Pathe Gets "Chess Player"
London — Pathe has secured British^ distribution of "The Chess Player," French production.
U. A. Schedule for
18 During 1927
(Continued from Page 1) of which is "King Harlequin," and co-featuring Ronald Colman and Vilma Banky. Morris Gest is to make "The Darling of the Gods," while the Duncan Sisters will be starred in "Topsy and Eva," directed by Lois Weber There will be one Fred Niblo Prod., one Roland West Prod., "The Purple Mask"; one Caddo Prod.. "Two Arabian Knights," directed by Lewis Milestone with William Boyd and Louis Wolheim in the cast. Three others, stars and directors, to be announced, are on the list. There undoubtedly will be more productions added to the schedule later
Film Explorers 111
Nairobi, British E. Africa— Press dispatches state that Martin Johnson, American explorer and his wife, developed pneumonia after an attempt to climb and film Mount Kenya, a world-famous peak.
Peet-Leslie at Birmingham
Birmingham, Eng.— W. Peet-Leslie has been appointed manager of the Futurist which was acquired by Famous in a move which has aroused a storm of protest from exhibitors of this section.
Two More for Kaller Bros. Oneida, N. Y. — Kaller Bros, have augmented their chain by the addition of two theaters in Ilion owned by Whitney, Young & Pierce.
Ginsberg Back
Henry Ginsberg has returned from Europe.
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"French Dressing" for Kane
After "Broadway Nights," which goes into production soon, Robert T. Kane will make "French Dressing," the continuity of which is being done by Adelaide Heilbroner. It is taken from May Edginton's "A Child in Their Midst."
Liberty, Ala. House, Sold Roanoke, Ala. — The Liberty has been bought by P. A. Hurst and C. B. Welch from J. W. Cramer of Opelika.
Gerson with Capitol Exchange Pittsburgh — S. A. Gerson is in charge of the Capitol Film Exchange. He succeeded Charles F. Schwerin, who has joined United Artists.
McCurdy Managing Circuit Seattle— W. B. McCurdy, manager of the President here, has been made general manager of the Duffy Circuit Southern California.
in
Remaining At Ogdensburg
Ogdensburg, N. Y. — This city will continue as the headquarters of the Schine Enterprises, which will not be managed from Watertown. as erroneously reported.
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(Continued from Page 1)
which his company is producing in conjunction with Sam Harris and Al Lewis of Lewis and Gordon. The play is to have its premiere in Los Angeles, after which it will open in New York.
In addition to the three productions to be made by Richard Wallace, director of "McFadden's Flats," Asher and Small in association with Charles R. Rogers, will produce "Lady's Night in a Turkish Bath" and "The Gorilla" for First National.
Future Asher and Small productions will be of the novelty type.
Rialto Closes After Dispute Elgin, 111. — The Rialto, owned by Great States Theaters, has closed. It is reported stage hands demanded that additional help be hired and the dispute ended in the closing of the house.
Ohio Theaters Changes Hands
North Baltimore, O.— Mrs. William Gibson has purchased the Crown from H. Starrett.
Cleveland — Lawrence Barbalich has purchased the Peerless from Louis Lampru.
— V
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